Marketing and Communications Coordinator

3 weeks ago

Highland Heights, Ohio, United States Northern Kentucky University Full time

Working Title Marketing and Communications Coordinator
Department School of the Arts
Compensation Title Coordinator, Mktg. & Comm. -SOTA
Position Number
Position Status Regular
Work Schedule
Monday-Friday
Possible weekends and evenings as necessary.
Hours per Week 37.5
Months per Year 12
Commitment to Inclusive Excellence
Northern Kentucky University (NKU) seeks excellence by enriching its educational environment and culture through the diversity of its administration, faculty, and staff and by embracing inclusiveness, equity, and global awareness in all dimensions of its work. NKU is an Equal Opportunity/Equal Access/Affirmative Action institution. We encourage applications by members of diverse groups and by persons with a demonstrated commitment to issues of diversity and experience in achieving goals relative to inclusive excellence. Our vision is that NKU will be nationally recognized for being a student-ready, regionally engaged university that empowers diverse learners for economic and social mobility. We will do this while promoting a culture of excellence, acting with integrity, fostering a community of belonging, working with creativity and innovation, and maintaining a climate of collegiality. In your role, you will be expected to ensure that students who interact with you have a high-quality experience that supports the vision of the institution.
Purpose of Position
NKU School of the Arts (SOTA) Marketing and Communications Coordinator contributes significantly to the school's visibility, reputation, and engagement with diverse audiences.

The purpose of this position is to fulfill several needs of the school and college including: managing marketing strategies and communications for the school, working with NKU's Marketing and Communication's office as well as the College of Arts and Sciences, contributing to the School's relationship with the community through website, social media, promotional materials, advancement efforts, and calendar of events to promote SOTA's programs, events, achievements, and initiatives.

The position leads strategic marketing initiatives, fosters effective communications, and implements comprehensive branding across SOTA's three programs of Theatre and Dance, Music, and Art and Design.
Primary Responsibilities
Developing Marketing Strategies: create and implement effective marketing plans, aligned with the School of the Arts (SOTA), College of Arts and Sciences, and NKU objectives, to enhance brand visibility, support enrollment, and generate revenue growth.

Content Creation and Management: oversee creation of compelling content to highlight SOTA's achievements, events, and stories on various platforms including website, newsletters, press releases, social media, promotional materials etc.

Media and Public Relations: cultivate and maintain relationships with university, local, and regional media outlets to secure press coverage.

Digital Marketing and Social Media Management: oversee SOTA's digital presence and advise stakeholders on best practices for effective strategies.

Event Promotion: collaborate with event organizers to develop a marketing schedule, promotional materials, outreach materials, and advertisements for SOTA events, exhibitions, performances, and lectures

Brand Management and Identity: uphold and enhance SOTA's brand identity, ensuring consistency across all communication channels and materials. In consultation with School, College, and University stakeholders, implement brand guidelines for internal and external audiences.

Qualifications
Bachelor's degree and 2 years of related experience

Marketing, Advertising, Business, Public Relations, Communications, or Design experience

Design skills for publication, web, and social media platforms·

Background in fine and performing arts, with understanding of creative disciplines preferred.·

Strong communication, collaboration, and time management skills·

Ability to manage project timelines and deadlines·

Digital skills: proficient in Word, PowerPoint, and Excel. Experience with Adobe software preferred

Submit a writing sample (press release, sample of copywriting, article, etc.) with
application materials. Candidate may also provide work examples or a link to portfolio.

Further materials may be requested later.

Review of applications will begin immediately and continue until the position is filled.

Any candidate who is offered this position will be required to go through a preemployment
criminal background check as mandated by state law.
Minimum Education Bachelor's Degree
Preferred Education
Minimum Experience 2 years
Salary Minimum $37,128
Pay Grade S68
Posting Detail Information
Requisition Number 2024S1986

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