Marketing Coordinator

Job Summary:

The Marketing Coordinator will play a pivotal role in orchestrating and executing comprehensive marketing strategies to promote our brand and products effectively. This role involves a combination of strategic planning, content creation, and day-to-day management to ensure consistent brand messaging and enhanced customer engagement. The ideal candidate should possess a keen understanding of our products, competitors, and market trends while demonstrating creativity and attention to detail in their approach to marketing.

Key Responsibilities:

• Reevaluate and refresh the marketing process to better communicate the brand's story.
• Simplify messaging to convey our mission of building high-quality, beautiful homes worth the investment.
• Highlight the unique selling points and advantages of our product.
• Communicate the brand identity and differentiate it from competitors.
• Showcase design features, architectural elements, and color palettes.
• Develop staging strategies to enhance product presentation.
• Stay updated on available inventory and market trends.
• Effectively tell the brand's story and value proposition.
• Create and distribute flyers and marketing materials to targeted locations.
• Maintain a consistent and engaging presence on social media platforms.
• Develop and maintain websites, newsletters, social media campaigns
• Contribute to marketing and creative brainstorm initiatives.
• Identify and propose internal/external ideas and initiatives to help promote general awareness of company brand.
• Manage and coordinate pictures and videos.
• Gather testimonials highlighting various aspects of the customer experience.
• Website revamp:
• Oversee website maintenance and revamping for improved user experience.
• Optimize website layout for better content visibility.
• Incorporate more visual content, including pictures and videos.
• Ensure accurate and up-to-date information on the website.
• Implement interactive features to enhance user engagement.
• Explore transitioning visual style for a fresh look.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in marketing coordination or similar roles.
• Strong understanding of marketing principles and strategies.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing platforms and tools.

by Jobble