VP, Demand Marketing

4 weeks ago

Boston, United States Snyk Full time

Job Description

Job Description

Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced "sneak") comes in. Snyk is a developer security platform that makes it easy for development teams to find, prioritize, and fix security vulnerabilities in code, dependencies, containers, and cloud infrastructure — and do it all right from the start. Snyk is on a mission to make the world a more secure place by empowering developers to develop fast and stay secure.

Joining Snyk means embracing our core values: One Team, Care Deeply, Customer Centric, and Forward Thinking. As a member of our team, you'll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do. Our Opportunity

In this role, you will be responsible for developing and executing a comprehensive demand generation strategy that drives pipeline generation, brand awareness, and establishes market leadership. Leveraging your deep understanding of the cybersecurity landscape, you'll lead a high-performing team of marketing specialists across global campaign management, digital and event marketing, and account-based marketing (ABM) to effectively reach C-suite decision-makers, engineering teams, and security practitioners. You'll Spend Your Time: Overseeing all aspects of the demand generation funnel, from lead generation to qualification and pipeline creation. Owning the development of global campaigns to support net new pipeline creation across new logos (enterprise and mid-market). Engaging in customer expansion motions by developing programs aligned with the customer lifecycle, generating pipeline and creating interest. Interlocking with regional marketing and sales stakeholders to align global campaign creation and execution in support of core markets across the AMER, EMEA & APJ. Being highly analytical in managing and inspecting the GTM funnel and the lead-to-sales handoff. Implementing persona and campaign-based marketing to security and development audiences. Contributing to the development of impactful market narratives and related messaging/content, leading seamless integration into multi-channel campaigns. Being responsible for all global corp events in all theaters - AMERS, EMEA, ANZ, and Japan. Developing and executing a data-driven demand generation strategy that aligns with Snyk's overall business objectives. Driving the collaborative development and execution of targeted marketing campaigns. Managing and optimizing Snyk's marketing budget to ensure maximum return on investment (ROI). Tracking and measuring the performance of all marketing activities and reporting on key metrics to stakeholders. Staying up-to-date on the latest marketing trends and technologies and identifying new opportunities to reach target audiences. Foster a culture of collaboration and innovation across the GTM team. What You'll Need: 10+ years of experience in demand generation in Cybersecurity or a related field. Being a creative marketer who can adapt to the pace of an ever-changing technology market. Experience with critical marketing tools that support ABM, paid search and social, and programmatic marketing. Experience leading and managing a high-performing marketing team. A deep understanding of the enterprise B2B marketing landscape and the latest demand generation best practices targeting technical buyers. Strong analytical skills and experience with marketing automation platforms and CRM systems. Excellent communication, presentation, and interpersonal skills. Passion for Snyk's mission and a strong desire to make a significant impact on the company's growth. We'd be Lucky if You:

Are highly proficient at using marketing automation and CRM tools such as Salesforce, Marketo, Looker and other similar programs. Have experience with 6Sense, terminus or equivalent tools.

#LI-MB2 We care deeply about the warm, inclusive environment we've created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you're the right person, do apply anyway

About Snyk Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk. Benefits & Programs Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role. Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers Health benefits, employee assistance plans, and annual wellness allowance Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances

#J-18808-Ljbffr

  • VP of Marketing

    1 week ago

    Boston, United States Incentivio Full time

    VP of Marketing at Incentivio Join Incentivio, a rapidly growing startup dedicated to empowering restaurants to boost revenue and enhance margins through comprehensive digital guest experiences. From personalized mobile apps to streamlined online ordering, loyalty programs, delivery services, analytics, and more, our cloud-based platform enables restaurants...

  • VP, Marketing

    1 week ago

    Boston, United States Databox Full time

    The Company Databox, a profitable and growing $8M ARR SaaS company is looking for a VP Marketing to lead marketing and join our senior management team. We need a strong leader to help us fulfill our mission of helping millions of companies improve their business performance through better use of data. This role represents a huge opportunity for the right...

  • VP, Marketing

    1 day ago

    Boston, United States Databox Full time

    The Company Databox, a profitable and growing $8M ARR SaaS company is looking for a VP Marketing to lead marketing and join our senior management team. We need a strong leader to help us fulfill our mission of helping millions of companies improve their business performance through better use of data. This role represents a huge opportunity for the right...

  • VP, Marketing

    1 week ago

    Boston, United States Databox, Inc. Full time

    Job DescriptionJob DescriptionSalary: The CompanyDatabox, a profitable and growing $8M ARR SaaS company is looking for a VP Marketing to lead marketing and join our senior management team. We need a strong leader to help us fulfill our mission of helping millions of companies improve their business performance through better use of data. This role...

  • Marketing Vp

    1 month ago

    Boston, United States NetVirta, Inc Full time

    NetVirta is in the business of satisfying the world’s desire for better-fitting products. Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy...

  • VP of Marketing

    2 days ago

    Boston, United States Communications Collaborative Full time

    Our client, a manufacturing services company that develops secure financial products that enhance customer engagement, is looking to hire a visionary VP of Marketing to lead, develop and grow a marketing department from the ground up. This unique opportunity allows the right candidate to innovate, create, and implement groundbreaking marketing programs...

  • VP of Marketing

    2 days ago

    Boston, United States Communications Collaborative Full time

    Our client, a manufacturing services company that develops secure financial products that enhance customer engagement, is looking to hire a visionary VP of Marketing to lead, develop and grow a marketing department from the ground up. This unique opportunity allows the right candidate to innovate, create, and implement groundbreaking marketing programs...

  • Marketing VP

    2 weeks ago

    Boston, United States Medium Full time

    NetVirta is in the business of satisfying the world’s desire for better-fitting products. Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patientswithcustom-fit orthotics, sporting goods brands toequipNFL & NCAA playerswithcustom-fit helmets, and fashion brandslike Victoria's Secretto ensure shoppers are happy with...

  • Marketing Vp

    7 days ago

    Boston, United States NetVirta, Inc Full time

    NetVirta is in the business of satisfying the world’s desire for better-fitting products. Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy...

  • VP, Marketing

    3 weeks ago

    Boston, United States Downeast Cider House Full time

    VP, Marketing Location of Role: East Boston, MA The Mission of the Role The marketing team creates new products and grows customer awareness (mental availability) through sampling, trade marketing, advertising, and owned premise operations. The VP of Marketing leads this team, overseeing strategy, planning and execution. Job Responsibilities: Manage the...

  • VP of Marketing and Communications

    9 hours ago

    Boston, United States Inside Higher Ed Full time

    Emerson College is seeking a VP of Marketing and Communications to lead the development and execution of a strategic comprehensive communications and marketing strategy for the college's brand and three campuses. The successful candidate will be a strategic, values-driven, and collaborative leader who is able to provide visionary direction and creative...

  • VP Oncology Market Access

    3 weeks ago

    Boston, United States KayeBassman International Full time

    Kaye/Bassman International is a leading Pharmaceutical and Biotechnology search firm, filling critical roles in eleven different verticals. Our Commercial search team is lead by industry expert Eduardo Marinero: He is filling a VP/SVP of Market Access with an Oncology focused biotech local to Boston, MA. They are a rapidly growing and highly innovative...

  • Vice President of Demand Planning

    1 month ago

    Boston, United States Holistic Industries Full time

    Job DescriptionJob DescriptionAbout this job:The VP of Demand Planning is responsible for leading the collection of data, production forecasts, resource planning and procurement processes. The position will be responsible for implementing data tracking processes and resource planning tools to optimize production efficiency, resource deployment and company...

  • Vice President of Demand Planning

    24 hours ago

    Boston, United States Holistic Industries Full time

    Job DescriptionJob DescriptionAbout this job:The VP of Demand Planning is responsible for leading the collection of data, production forecasts, resource planning and procurement processes. The position will be responsible for implementing data tracking processes and resource planning tools to optimize production efficiency, resource deployment and company...

  • Senior Demand Marketing Manager

    4 weeks ago

    Boston, Massachusetts, United States Quickbase Full time

    Job Description: Senior Manager of Demand Marketing (High Touch)We are searching for a Senior Manager of Demand Marketing to join Quickbase's High Touch Demand team. You will lead our demand generation efforts in creating pipeline from within our customer base. Developing compelling campaigns that can resonate for a customer with 100,000 users one day and...

  • Senior Demand Marketing Manager

    2 days ago

    Boston, Massachusetts, United States Quickbase Full time

    Job Description: Senior Manager of Demand Marketing (High Touch)We are searching for a Senior Manager of Demand Marketing to join Quickbase's High Touch Demand team. You will lead our demand generation efforts in creating pipeline from within our customer base. Developing compelling campaigns that can resonate for a customer with 100,000 users one day and...

  • Demand Marketing Manager

    5 days ago

    Boston, United States BitSight Full time

    Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss. Built on over a decade of technological...

  • Demand Marketing Specialist

    1 day ago

    Boston, United States Snyk Full time

    Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced "sneak") comes in. Snyk is a developer security platform that makes it easy for development...

  • Director of Demand Generation

    1 week ago

    Boston, United States Teikametrics Full time

    ABOUT THE ROLE We are seeking an experienced and effective revenue marketing leader to own our demand generation and marketing funnel optimization. Reporting to the VP Marketing, this person will work closely with marketing, sales, and executive teams to fuel the company’s growth. This leader will both manage a team and get their hands dirty in a range of...

  • Director of Demand Generation

    1 day ago

    Boston, United States Teikametrics Full time

    ABOUT THE ROLE We are seeking an experienced and effective revenue marketing leader to own our demand generation and marketing funnel optimization. Reporting to the VP Marketing, this person will work closely with marketing, sales, and executive teams to fuel the company’s growth. This leader will both manage a team and get their hands dirty in a range of...