Senior Marketing Analyst
4 weeks ago
Job DetailsJob LocationBoca Raton - BOCA RATON, FLPosition TypeFull TimeEducation LevelGraduate DegreeJob CategoryMarketingDescriptionFlexShopper is the largest online lease-to-own marketplace stocked with an incredible selection of products from top brands. When people don't have the cash or credit available, FlexShopper provides the solution - affordable weekly payments so you can rent-to-own your products in 12 months or less.As a Senior Marketing Analyst, you will play a pivotal role in driving data-driven insights to enhance our marketing strategies. You will leverage your analytical expertise to uncover opportunities, optimize campaigns, and contribute to the overall success of our marketingResponsibilities:Use SQL / python / R / excel to query, manipulate, augment and analyze marketing data in general to identify trends, patterns, and key insightsUtilize statistical methods to design and analyze A/B tests in the marketing channels and on the ecommerce website, providing valuable insights for campaign optimizationSupport acquisition efforts on platforms like Google and Facebook, providing data-driven insights and contributing to campaign optimizations through response models, customer NPV modeling, lift studies, marketing mix modeling, etc.Support retention efforts by digging into customers purchasing behaviors in general or with regard to specific campaigns / segments, and going through the subsequent hypothesis generation, testing, and learning processDig into raw Google Analytics event data, discover browsing patterns and contribute to site personalization and optimization ideasCollaborate with cross-functional teams to develop and refine marketing strategies based on data insightsEstablish key performance indicators (KPIs) and regularly monitor marketing campaign performanceGenerate insightful reports and dashboards to communicate the impact of marketing activities and initiativesCommunicate complex analytical findings in a clear and understandable manner to non-technical stakeholdersFoster a collaborative and data-driven culture within the marketing departmentOther Duties may be assigned based on business and department need.QualificationsRequirements:Advanced degree (Masters or Ph.D.) in a quantitative field such as Statistics, Data Science, Computer Science, or a related disciplineMinimum of 5 years of experience in a data science or analytics role, with a focus on marketing analyticsBackground in ecommerce or fintech a big plusProficiency in programming languages such as Python or RStrong communication skills with the ability to explain complex technical concepts to non-technical stakeholdersAbility to work collaboratively in a cross-functional team environment
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