Marketing Coordinator

1 week ago

Orlando, United States VENU+ Full time
What We Do

VENU+ is the global leader in turn-key revenue-share outsourced services, with a focus on guest mobility, storage, experiential souvenirs and entertainment solutions for high-traffic retail, leisure, and amusement venues globally. To maintain a fulfilling work environment that propels the performance of an industry-leading service partner, we recruit the most talented individuals to become a part of our team.

Our collaborative culture and global presence create a stream of new and fresh opportunities to shape the future and advance our company. We value your unique perspective, expertise, curiosity, and ambition.

Description

As a Marketing Coordinator, you will play a pivotal role in promoting our brand and driving customer engagement. You will collaborate with various departments to develop and implement marketing strategies that captivate our target audience. This is an exciting opportunity to be part of a dynamic team and make a significant impact on our company's success.

Responsibilities
  • B2B & B2C Marketing: Develop, execute and measure integrated marketing plans to customers and prospective clients (including, but not limited to, company websites, digital demand strategies and tactics, email, direct mail, advertising campaigns, promotions and events)
  • Trade Show/Event Coordination & Asset Management: Plan meetings and trade shows by identifying and coordinating requirements, establishing contacts, developing schedules and assignments, assembling mailing lists and managing equipment and inventory
  • Communication: Work closely with sales and digital teams to maximize automation from web form to CRM, collaborate with internal departments to keep projects organized and moving forward, facilitate in the communication of critical information and liaise with other stakeholders, partners and vendors to accomplish goals
  • Research & Reporting: Conduct market research, compile consumer-needs reports, track key metrics, analyze trends and assist with monitoring dashboards
  • Outreach Campaigns: Help create branded campaigns and support the marketing and design teams by coordinating, crafting and publishing content (including ads, promotional materials, presentations, blasts, journeys, posts, etc.)
  • Customer Experience: Create and measure customer-nurture programs, including segmented content unique to the company's audiences and customer surveys to modify the company's position and maximize retention
  • Program Ownership: Take ownership of our direct-to-agent, loyalty and review sentiment programs, overseeing their planning, execution and performance. This includes setting goals, defining strategies and ensuring program success.
  • Content Development: Develop reputation management strategy, maintain content and pages in accordance with strategy, create and coordinate social content calendar, monitor social media and respond as necessary or forward to Reservation Agent Supervisor II for action
  • Marketing Collateral & Sales Materials: Implement, maintain and distribute customer-facing collateral, marketing presentations and sales training materials
  • Brand Messaging: Articulate and drive the company's competitive differentiators by managing brand position in the marketplace, core messaging and value proposition
  • Resource & Budget Forecasting: Develop and manage marketing resources and budgeting in cooperation with the Director of Marketing and CMO, including regular reporting and effectiveness for all campaigns
  • Marketing Administration: Manage association memberships, monitor deadlines, maintain key resources and perform other duties as assigned
Requirements
  • Bachelor's degree in marketing, public relations, advertising or related field
  • 2-4 years of experience as a marketing coordinator or relevant role
  • Outstanding written and verbal communication skills
  • Creative mind with experience in copywriting, advertising concepts, content management and media negotiations
  • Extremely organized self-starter who can successfully handle multiple projects and adapt to changing priorities
  • Exceptionally detail oriented and able to work under pressure to meet strict deadlines
  • Critical thinker with superb research, ideating, problem-solving, and presentation skills
  • Experience with metrics tracking, analytics and forecasting
  • Proven project management, trade show and event coordination experience
  • Proficient knowledge of computer systems and software (MS Office, Adobe, Asana) as well as marketing automation tools (MailChimp, Zapier)
  • Willingness to travel up to 20% for trade shows, exhibitions, key client presentations and research
  • Multimedia skills (photography, videography, animation, design, etc.) and knowledge of AP Style are a plus

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