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Marketing Campaign Manager, Partners

3 months ago

Seattle, United States Virtuoso Full time

Virtuoso is the leading global travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,200 travel agency locations with more than 20,000 travel advisors in 54 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with more than 2,300 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. Normalized annual sales of (U.S.) $28-$32 billion make Virtuoso a powerhouse in the luxury travel industry. For more information, visit www.virtuoso.com. As a

Marketing Campaign Manager, Partners

you will play a pivotal role in planning, executing, and analyzing multi-channel global partner marketing campaigns to drive brand awareness, customer engagement, and revenue growth. You will work directly with Product Marketing team to design and execute marketing campaigns. You will work closely with cross-functional teams, including marketing, creative, and sales, to implement effective marketing strategies. Your ability to manage multiple campaigns, analyze data, and optimize performance will be essential for success in this role. You have a deep understanding of email marketing best practices, understand how email fits within the bigger picture of campaign marketing and have a proven track record of driving successful campaigns. Essential duties and responsibilities include the following.

Other duties may be assigned.

Campaign Execution: Setup and oversee the end-to-end execution of marketing campaigns, including digital advertising, email marketing, social media, and more. Coordinate with creative team to create compelling campaign assets. Collaborate with Product Marketing to design the infrastructure of campaigns – ranging from timelines, audience targeting, asset design and copy, finalizing launch plans, and reporting. Document campaign strategies, execution plans, and results for future reference. Coordinate and communicate with sales to provide visibility, transparency and to support achieving key outcomes and metrics. Data Analysis and Optimization: Monitor email marketing metrics, key performance indicators and optimize future campaigns. Use data to continuously test, implement A/B testing, and use data and analytics to make informed decisions and optimize campaign strategies in real-time. Understand Audience Segmentation, develop audience segmentation strategies to enhance personalization and engagement. Collaboration: Work closely with cross-functional teams, including the creative team, global marketing team, product team and sales team. Foster collaboration and communication to ensure campaign alignment and visibility across the organization. Build processes for repeatability and scalability of campaigns by developing guides and templates for best practices.

Educational and Skills Requirements:

Bachelor’s degree 2-4 years’ related experience Strong analytical skills and proficiency in data-driven decision-making Excellent project management and organizational skills Proficiency in marketing software and tools, such as CRM, marketing automation, and analytics platforms Exceptional communication and teamwork abilities Ability to work in a fast-paced team environment, adjust to changing priorities Experience using CRM’s Zoho, Hubspot Experience with A/B testing and marketing optimization Familiarity with industry trends and emerging marketing technologies Marketplace Awareness – Current business trend knowledge Analytical Skills– Ability to collect and analyze information, problem solve, and make decisions Collaboration – Strong skills in inspiring the win-win-win Self-Starter - Ability to work independently

Travel Requirements:

Travel is rarely required for this position (0-1 trips per year). Travel will be entirely domestic.

Type/Nature of Contacts:

External: There is almost no contact outside of Virtuoso staff. Position is primarily internal facing. Internal: Daily contact with Virtuoso staff.

We offer a competitive salary and full benefits package, including medical/dental/vision/life, 401(k) savings plan, and more. Virtuoso is an equal opportunity employer, dedicated to promoting a diverse workforce.

Pay ranges are intended to cover roles based across the United States. An individual's base pay depends on various factors including geographical location, experience, knowledge, skills, and abilities of the applicant.

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