Senior Manager/Manager, Membership Marketing

3 weeks ago

Washington, United States Optica Full time

Optica is recruiting for a Senior Manager/Manager, Membership Marketing & Sales. The Senior Manager/Manager, Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, and membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement.  

This position overall responsibilities are in the following key areas; acquisition and renewal/retention program, member newsletter, Optica on-line store, maintenance of department files and records; selling program sponsorships, career fairs and WorkinOptics.com job board; assistance with development/distribution of promotional gifts and mailings; maintaining up-to-date content on the Web site, and customer service activities.  

PRIMARY RESPONSIBILITIES: 

Membership Acquisitions & Retention/Renewal Program

  1. Develop and implement a comprehensive membership acquisition and retention strategy plan to recruit new members to Optica and retain existing members; incorporating corporate sponsorships.
  2. Member revenue dues goals average $2.0M.
  3. Identify high-value sales territory, channels, and prospects to meet membership and revenue targets, in collaboration with stakeholders.
  4. Present, promote and sell products/services/memberships using solid sales techniques to existing and prospective customers.
  5. Responsible for Membership mailings, emails, e-newsletter and other communications (e.g., copying editing and production oversight; includes management of monthly mailing to new individual members)
  6. Monitor automated renewal campaigns (i.e. 90 days, 60 days, 30 days and 0 days).
  7. Oversees Member Onboarding and member survey, analysis data and comes up with recommendations.
  8. Responsible for Journal subscription renewal emails 1 & 2 to select monthly to yearly members
  9. Partners with outside fulfillment center with distributions of member kits.
  10. Responsible for monthly reporting, and member dashboard
  11. Assists with content updates to Optica web sites

Membership Engagement: 

  1. Set overall visual and design tone for Optica member Newsletter and Optica online store products.
  2. Executing print, email, online, exhibit and multimedia promotional campaigns outlined in the marketing plans to effectively promote selected membership products. Implementation of the marketing plans includes the development and distribution of email broadcasts; coordinating targeted list development for print or email promotions; and developing marketing materials for exhibits.
  3. Collaborates with Chief in research, and deepening member value and engagement.

Membership Sponsorships & Career Fair Sales

  1. In partnership with the C-Level, builds upon on the current strategic plan that leads to sustainability of the WorkinOptics.com job board and contribute to Optica career center.
  2. Responsible for generating revenue for Optica via paid job postings, employer advertisements, and program sponsorships.
  3. Provides day-to-day oversight of the com job board, seeking both quality and quantity of job postings to ensure that the board reflect the depth and breadth of opportunities available to members and customers. With guidance from leadership, sets, monitors, and achieves metrics for job postings and usage.
  4. Partnering with the membership program team to develop new programs and obtain program sponsorships.
  5. Implements and sells 4 to 5 career fairs annual and exhibits at 2 to 3 in-person career fairs.
  6. Develops new contacts with external organizations for the purpose of expanding employment opportunities for members from students to emeritus, and expand programming to customers.

EDUCATION AND EXPERIENCE: 

  1. Bachelor’s degree required and design experience/coursework required.
  2. Minimum 5 years experience in graphic design, specifically in the area of magazine production, required.
  3. Knowledge of four-color printing required.
  4. Comprehensive understanding of best practices in traditional direct marketing, digital marketing and prospect/lead generation

SKILLS AND ABILITIES: 

  1. Experience managing lists for email and direct mail marketing campaigns for membership sales.
  1. Experience in prospect development & management, member acquisition & retention, and engagement with members.
  1. Strong organizational skills and ability to work independently required.
  2. Interest in science preferred.
  3. Strong customer service orientation required.
  4. Excellent English writing and grammatical skills required.
  5. Must perform consistently well under pressure and be able to juggle multiple tasks and deadlines at once.
  6. Consistent and thorough attention to detail.
  7. Ability to manage multiple high-stake initiatives using effective project management skills.
  8. Ability to work in a fast-paced office environment with short deadlines, demonstrating a flexible approach.
  9. Ability to travel approximately 10%.
  10. Driven self-starter who works effectively and efficiently with all colleagues, strategic partners to include senior-level executives and CEOs.

Located in the Dupont Circle neighborhood of Washington, DC, Optica offers a competitive salary and benefits. Please send your resume and cover letter with salary requirements to resumes@optica.org.

PandoLogic. Category:Sales, Keywords:Sales Manager, Location:Washington, DC-20036

  • Senior Manager/Manager, Membership Marketing

    4 days ago

    Washington, United States Workathome-Jobboard Full time

    Optica is recruiting for a Senior Manager/Manager, Membership Marketing & Sales. The Senior Manager/Manager, Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, and membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth...

  • Senior Manager/Manager, Membership Marketing

    1 week ago

    Washington, United States Mosaec Full time

    Washington, D.C., Optica is recruiting for a Senior Manager/Manager, Membership Marketing & Sales. The Senior Manager/Manager, Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, and membership products and benefits. In addition, responsible for developing strategic partnerships to increase...

  • Senior Manager, Membership Marketing

    1 week ago

    WASHINGTON, United States Optica Full time

    The Senior Manager of Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement. This position's overall responsibilities are in the following...

  • Senior Manager, Membership Marketing

    7 days ago

    Washington DC, United States Optica Full time

    The Senior Manager of Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement. acquisition and renewal/retention program, member newsletter,...

  • Senior Manager, Membership Marketing

    7 days ago

    Washington DC, United States Optica Full time

    The Senior Manager of Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement. This position's overall responsibilities are in the following...

  • Senior Manager/Manager, Membership Marketing

    1 month ago

    Washington, United States Optica Full time

    Primary Responsibilities Membership Acquisitions & Retention/Renewal Program Develop and implement a comprehensive membership acquisition and retention strategy plan to recruit new members to Optica and retain existing members; incorporating corporate sponsorships. Member revenue dues goals average $ Identify high-value sales territory,...

  • Product Marketing Manager, Membership

    1 month ago

    Washington, United States The Job Network Full time

    Position Summary The American Chemical Society is seeking a highly motivated Marketing Manager who will become a key member of the Product Marketing Team. The role serves primarily as a marketing manager to support the Membership Department’s annual priorities and goals, but will also assist with other Product Marketing efforts as needed. The incumbent...

  • Manager of Membership Development

    1 month ago

    Washington, United States Smithbucklin Full time

    **Smithbucklin**, a 650-person, employee-owned professional services company with more than 70 years of success serving the association market, is looking for a Manager of Membership Development for our Trade Association unit in Washington, DC. The Manager of Membership Development will have ownership of the analysis, strategy, planning, management, and...

  • Manager of Membership Development

    10 hours ago

    Washington, United States SmithBucklin Full time

    Description Smithbucklin, a 650-person, employee-owned professional services company with more than 70 years of success serving the association market, is looking for a Manager of Membership Development for our Trade Association unit in Washington, DC. The Manager of Membership Development will have ownership of the analysis, strategy, planning, management,...

  • Manager of Membership Development

    3 weeks ago

    Washington, United States SmithBucklin Full time

    DescriptionSmithbucklin, a 650-person, employee-owned professional services company with more than 70 years of success serving the association market, is looking for a Manager of Membership Development for our Trade Association unit in Washington, DC. The Manager of Membership Development will have ownership of the analysis, strategy, planning, management,...

  • Manager, Membership

    1 day ago

    Washington, Washington, D.C., United States NACUBO Full time

    NACUBO is committed to diversity because it enriches and strengthens how we advance our mission, just as it does for institutions of higher education. We are fully focused on equality and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different....

  • Senior Marketing Manager

    18 hours ago

    Washington, United States TFG Home Office Full time

    Senior Marketing Manager, DC Area José Andrés Group (JAG) has a fantastic opportunity for a creatively minded hospitality marketing professional who's ready to make a difference. An integral member of the marketing team, this DC based Senior Marketing Manager will lead the efforts for key assets across the José Andrés Group portfolio in our hometown...

  • Senior Marketing Manager

    1 week ago

    Washington, United States José Andrés Group Full time

    Job Description Job Description Senior Marketing Manager, DC Area José Andrés Group (JAG) has a fantastic opportunity for a creatively minded hospitality marketing professional who’s ready to make a difference. An integral member of the marketing team, this DC based Senior Marketing Manager will lead the efforts for key assets across the José Andrés...

  • Senior Marketing Manager

    1 week ago

    Washington, United States TFG Home Office Full time

    Senior Marketing Manager, DC Area Jos Andrs Group (JAG) has a fantastic opportunity for a creatively minded hospitality marketing professional who's ready to make a difference. An integral member of the marketing team, this DC based Senior Marketing Manager will lead the efforts for key assets across the Jos Andrs Group portfolio in our hometown Washington,...

  • Senior Marketing Manager

    2 days ago

    Washington, United States TFG Home Office Full time

    Senior Marketing Manager, DC Area Jos Andrs Group (JAG) has a fantastic opportunity for a creatively minded hospitality marketing professional who's ready to make a difference. An integral member of the marketing team, this DC based Senior Marketing Manager will lead the efforts for key assets across the Jos Andrs Group portfolio in our hometown Washington,...

  • Senior Marketing Manager

    2 weeks ago

    Washington, United States José Andrés Group Full time

    Job DescriptionJob DescriptionSenior Marketing Manager, DC AreaJosé Andrés Group (JAG) has a fantastic opportunity for a creatively minded hospitality marketing professional who’s ready to make a difference. An integral member of the marketing team, this DC based Senior Marketing Manager will lead the efforts for key assets across the José Andrés Group...

  • Senior Marketing Manager

    6 days ago

    Washington, United States José Andrés Group Full time

    Job DescriptionJob DescriptionSenior Marketing Manager, DC AreaJosé Andrés Group (JAG) has a fantastic opportunity for a creatively minded hospitality marketing professional who’s ready to make a difference. An integral member of the marketing team, this DC based Senior Marketing Manager will lead the efforts for key assets across the José Andrés Group...

  • Coordinator, Membership

    3 days ago

    Washington, United States Biotechnology Innovation Organization Full time

    Job DescriptionJob DescriptionPRIMARY PURPOSE:The primary purpose of the position is to provide support to the membership team, including membership-related outreach and maintenance of accurate member data across the organization. The individual will assist with recruitment and retention activities for various BIO staff, track outreach and maintain database...

  • Coordinator, Membership

    1 month ago

    Washington, United States Biotechnology Innovation Organization Full time

    Job DescriptionJob DescriptionPRIMARY PURPOSE:The primary purpose of the position is to provide support to the membership team, including membership-related outreach and maintenance of accurate member data across the organization. The individual will assist with recruitment and retention activities for various BIO staff, track outreach and maintain database...

  • Copy and Print Manager

    1 day ago

    Washington, United States Copy and Print Manager Full time

    As a Manager you need to be able to work with many different people. It is a print production envionrment, working with different partnerships and potential clients overseeing their print orders, issues, etc. Duties include help filling print requests but also balance the financials needed. Computer skills are a must, some print copy knowledge important need...