Principal Product Marketing Manager

1 week ago

Boston, United States Leap Work Full time

Leapwork Senior Product Marketing Manager

Product Marketing Core focus

Remote

Leapwork is the AI-powered test automation platform helping enterprise companies deliver continuous quality across the business. Companies like LVMH, Vanguard, and Patagonia use Leapwork to deliver higher-quality experiences from the moment a customer interacts with the business through the applications, APIs, and data that drive it.

About the team

Product Marketing Managers at Leapwork help tell the story of how Leapwork empowers businesses to deliver higher-quality customer experiences though AI-powered continuous test automation. As a Product Marketing Manager, you understand our customers and their challenges. You write about their story and help them understand how Leapwork can help them build, maintain, and scale complex data-driven tests faster and more effectively than ever.

PMM collaborates across Marketing, Product, Sales, and Customer Success, creating and driving the GTM strategy to help the business succeed.

What you'll do

Who, Where, and Why

  • Become an expert on our enterprise buyers, user personas, and champions including their specific needs, pain points, and goals to deliver compelling messaging and content.
  • Research, document, and operationalize particular customer use cases and problems Leapwork solves.
  • Identify and define the key value drivers that differentiate Leapwork in the market.
  • Maintain competitive intelligence
  • Help partner with sales, product management, customer success, and engineering teams to refine and evolve our product roadmap.
  • Lead, manage and support cross-functional product launch projects, initiatives and commitments
What
  • Develop product marketing collateral such as website pages, blogs, white papers, webinars, videos, decks, and data sheets supporting the buyer's journey communicating the value of Leapwork.
  • Develop and deliver product, market, and industry-specific enablement to the Leapwork sales team and partners.
  • Create campaign messaging and content as required to support ongoing marketing initiatives.
  • Participate and contribute to field and industry events as a Leapwork evangelist.
Proof
  • Document and demonstrate Leapwork value in analyst market research reports.
  • Support the development of customer case studies and webinars that help to demonstrate the value of Leapwork for our customers.
Choices
  • Participate and support win/loss analysis to understand why we win, where we win, who to target, and what to avoid.
  • Support research into competitive threats and challenges to understand how to position Leapwork in a rapidly changing market.
  • Research and track overarching market trends and patterns.
What you'll bring
  • At least 5 years enterprise software marketing experience, including 4 within product marketing.
  • Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments.
  • Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications.
  • Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.
  • Proven experience being self-directed and working with minimal supervision.
  • Data-driven, using data to measure results and inform decision-making and strategy development.
  • Experience with product launch operations & operation excellence
  • Experience with Software-as-a-Service offerings
  • Experience designing sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.
  • You share our values and work according to those values.
  • Ability to travel if needed and comply with the company's travel policy.

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