Marketing Director
1 month ago
Job Description
Job Description
The Marketing Director is responsible for the strategic marketing direction and brand expression. As the leader of the Marketing department, the director is responsible for growing our Education brand credibility; aligning marketing strategies and projects with long-term market goals; and driving marketing innovation through consumer insights and relevant brand experiences. This is accomplished by developing and maintaining a strategic marketing and communications framework through which a team of marketing professionals can operate and overseeing all marketing projects and plans.
Essential Duties and Responsibilities (other duties may be assigned):
Translating business strategy into actionable marketing strategies and brand objectives
Facilitating the creation of marketing plans driven by long-term strategy insights and knowledge
Hiring, developing, and managing others in the marketing organization
Supporting and facilitating the development and execution of the annual marketing plan with knowledge of:
Market and educator insights
Cost and price constraints
Establishing and maintaining mid- and long-term priorities for the Marketing department
Developing and disseminating the our brand framework to the marketing managers for implementation
Managing and working closely with Sales to establish and maintain strategies and objectives for all K-12 customer groups
Managing and working closely with the Marketing team in achieving marketing tactics for the domestic and international markets
Collaborating closely with Sales and Customer Relations to guide all markets to implement the brand and communications platform
Developing and administering the annual marketing budget
Establishing business cases for new products and developing business plans
Creating marketing materials and writing copy for marketing materials
Ensuring the implementation of marketing best practices
Qualifications/Requirements:
Bachelor's degree in marketing or related field, or equivalent professional experience
Minimum of 10 years' experience in marketing communications
Minimum of five years' experience in people management
Knowledge of education industry preferred
Experience in brand development and management
Knowledge of and experience in all marketing disciplines
Demonstrable creativity and creative problem-solving skills
Excellent writer with strong verbal communication skills
Strong organizational and time-management skills
Ability to harmonize long-term vision with short-term goals and objectives
Computer skills, specifically the Microsoft Office suite
Flexible, results-oriented, proactive, self-motivated individual with a positive attitude
General office environment
Ability to be physically mobile with reasonable accommodation including ability to walk, balance, kneel, crouch, reach, stand, and stoop
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