Marcom Automation Specialist

2 weeks ago


Topeka, United States Groupe Limagrain Holding Full time

● End-to-end campaign management on major paid channels like Google Search, Google Display, YouTube and Meta ads ● Research and execute key aspects of the paid campaign such as audience research, account structure, etc ● Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations, maintaining a high standard of operational excellence ● Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPIs ● Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities ● Measure and analyze results. Regular reports on what is working, and what is not and propose adjustments to strategies and tactics ● Understand organizational and product goals and map them to specific project deliverables ● Partner with other digital channels to align overall strategy and message ● Responsible for managing marketing spend to ensure budgets are spent accordingly without under/over-delivery ● Develop strategic approaches to content for digital products, including spotting patterns in data and making appropriate decisions ● Architect how information is structure and presented within and around the product ● Write consistent, concise and accessible copy with an eye towards building the brand salience as well we, including product copy (e.g. UI content, notifications, error messages) ● Power the Global Marketing team’s marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities ● Drive Marketing Automation Operations to ensure content is generated to nurture the prospects through the funnel ● Manage customer/prospect data to segment and develop relevant content as per their stage of purchase and product interest ● Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time ● Partner with cross-functional and outside vendor teams to ensure accurate, effective activation of marketing automation plans ● Utilize strong project management skills to track and deliver critical marketing execution projects on time ● Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks ● Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth ● Meaningful omni-channel interactions that create positive experiences and outcomes for Taregt customers and differentiate HM CLAUSE from the competition ● Evaluate and setup automation platform an

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