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Analyst, Marketing
1 month ago
It's our people that make Shoes For Crews special We hire talented people who support our values and provide training and coaching to our crew to meet their career objectives. Our success comes from great team work and exceptional individual effort. We strive to reward collaboration and recognize accomplishments in an environment of mutual support and respect. It's much more than a great place to work, it's where our crew looks forward to Monday, not Friday. What You Will Love About US Great Company Culture-Awarded one of the TOP companies to work for Competitive salary Generous Health Benefit Package (some at NO cost) Prepare for the future-401(k) (with 3% match) Paid vacation, holidays, and sick leave Hybrid and remote schedules Employee recognition platform Employee discounts (Including a FREE pair of shoes Wellness program Robust onboarding program QUPID Committee Engagement Committee Our mission is to keep the workforce safe on the job with comfortable, quality protective footwear solutions-reducing accidents and saving money Shoes For Crews, LLC (SFC) is a dynamic designer, manufacturer and business-to-business marketer of the most technologically advanced, top-rated slip-resistant footwear for the foodservice, hospitality, industrial, and healthcare workplaces. SFC protects over 3.5 million workers per year in over 120,000 workplaces from slip and fall accidents. For over 30 years, the Company has built its reputation through innovative product development technologies, proprietary manufacturing, and distinct niche marketing. Position Summary : The Marketing Analyst is an exceptional, data-driven analyst with expertise across all digital marketing channels. This candidate has strong experience with Ecommerce, Paid Media, CRM, omni-channel interactions, customer data and segmentation, customer journey (acquisition through retention and win-back), and cross-functional collaboration. This role will assist the Senior Director, Growth Marketing, in setting the goals around DTC and customer analytics, conducting in-depth analysis and insights, and reporting key findings across the organization. This position will partner with the Marketing, Sales, IT, Customer Success, Stores, and Ecommerce Teams to develop a coordinated, customer-centric analytical approach based on data and insights. Key Responsibilities and Accountabilities: Conduct analytics and derive insights for DTC, including end-to-end measurement across Paid media (Search, Social, Display), Owned Media (EM, SMS. Website) and Earned Media (SEO). Develop, execute, and analyze A/B testing for continuous improvement. Conduct analytics on website conversion rate optimization (CRO) and improve conversion rates based on data and analytics. Lead test design for segmentation and personalization activities across the customer journey. Partner with DTC and Marketing Teams to ensure test design and campaign set up matches the integrity of the desired learning objective. Conduct deep-dive analysis to develop insights and recommendations based on current and future customer and campaign data, particularly for DTC as well as B2B businesses, to drive customer acquisition and retention. Proactively identify current gaps in digital marketing data as well as opportunities to streamline data accessibility and reporting via automation. Regularly audit tracking and technical setup to ensure data accuracy. Develop data visualizations to portray trends and deliver insights about the DTC business and existing customer base. Establish and maintain reporting and dashboards that include tracking of KPIs across various digital properties, marketing channels, and customer segments. Develop leadership presentations on the state of our business and customers, as well as recommendations based on insights. Ability to succinctly communicate complex data insights to internal teams, external vendors, and cross-functional partners to quickly action findings. Present a deep-dive analysis into a campaign's performance to understand which customer segments it was most impactful with and quantify the business result. Other duties as necessary. Qualifications and Skills Required: Bachelor's Degree 3+ years of experience in a marketing analyst role, specifically focused on CRM, Paid Media, and Ecommerce; financial analyst experience a plus Familiarity with digital marketing platforms and metrics Solid experience with data visualization tools (Tableau, Looker, etc.). Strong experience with Google Analytics to provide insights into website traffic, conversion, user behavior, website behavior, and other metrics Analytical prowess with proven ability to derive insights that create actionable initiatives Expert in Microsoft Excel at an advanced level, including spreadsheet creation, editing, and exporting to other applications utilizing macros and pivot tables Understanding of testing frameworks and methodologies and the ability to design end-to-end experiments Business-to-Business (B2B) and Business-to-Consumer (B2C) experience a plus Excellent communication skills to convey complex findings concisely Ability to develop clear presentations; effective communication and interpersonal skills Demonstrated success in multitasking and working cross-functionally in a fast-paced environment Self-starter who requires minimal guidance. Strong attention to detail, problem-solving, prioritization, and organizational skills. Highly accurate with numbers and analysis Excellent interpersonal, presentation, communication, and writing skills Ability to effectively prioritize and execute tasks in a fast-paced environment Critical thinker with a problem-solving mindset Strong project management experience; have solid organization and prioritization skills Team-oriented with the ability to adapt quickly in a growing, dynamic company Education Required: Bachelor's degree in finance, marketing, or business; MBA a plus 3+ Years of experience in a related field and/or position
