Marketing Specialist 2- Marriage/Advocacy

The Marketing Specialist 2 – Marriage & Advocacy position exists to provide marketing support to the Marriage & Advocacy Marketing team to include project management, marketing plan assistance, schedule adherence, inter-department communication, tactical implementation, and plan entries into the system to track approvals and deadlines.

Essential Duties/Responsibilities:

Provides support in the development of marketing plans to include writing strategic plans, schedule adherence, tactical implementation, and follow-up on plan elements, managing calendars, reporting on plan status and exceptions, and distribution of final plan (internal and external) to key stakeholders Leverage industry market intelligence and consumer insight to apply to brand direction and strategic development Daily and weekly contact with key stakeholder across the ministry to clearly communicating the milestones for a project, following through in a timely manner on all assigned parts of a project, promptly responding to requests for information Manage and track content development and perform updates to public website, and microsites (landing pages) within the Marriage & Advocacy area of responsibility, including staying up to date with all forms. Oversees selection of acquisition offers on Marriage & Advocacy websites and ensures proper tracking and reporting are in place Develops campaign and tactical marketing performance reports using Salesforce Marketing Cloud data and assists in presenting this information to Marketing Management and other stakeholders Develops automated omni channel marketing journey strategies in support of Marriage & Advocacy marketing campaigns for approval by Marketing Manager and other stakeholders Actively participates in development and implementation of product road-mapping and optimizing the website content for SEO Conducts research for competitive analysis, SWOT analysis and persona evaluations to ensure we are hitting the right core audience, maximizing our ROI potential, and ministry impact Assists in the planning and preparation of various on-site partner and other inter-departmental meetings (e.g., agendas, assignment follow-up etc.). Takes notes of action items, decisions, and other issues for follow-up in meetings as assigned. Follows up on assignments given Works with Author Relations to provide resource marketing assistance as needed Identifies areas for growth and creates strategic product line roadmaps to help drive acceptance of the product and differentiating features Helps maintain the marketing calendar for the department, keeps marketing plan files organized and gathers samples (e.g., ads, covers, promotional copies etc.) of plan elements, distributes product samples to stakeholders etc. Assists in maintaining effective internal client (e.g., content, audience, brand, legal, orthodoxy etc.), communication building trust and credibility and addressing questions or concerns in a timely way Assists in strategic planning and implementation of the plan for various major initiatives within the marketing department as assigned Reviews packaging, promotional copy, and other communication materials for accuracy recommending changes as needed Continues to look for innovative ways to develop better internal communication related to FOF resources. Develops and executes routine internal marketing plans to inspire and inform FOF employees about FOF resources Works with Marketing Manager and the Director of Marketing for Marriage & Advocacy to aid in the tracking and communication of organizational monthly marketing priorities Provides Marketing Manager and Director with up-to-date, weekly status reports of all initiatives

Other Duties/Responsibilities:

Travels as needed (on a limited basis), to conferences, representing Focus and its resources to a greater audience Assists in managing student Interns and volunteers Shares the responsibility of general administrative duties for the Marketing Strategy area Performs other duties as assigned

Working Environment/Physical Requirements:

Fast-paced office environment with constantly changing priorities

Job Qualifications/Requirements

Character/Spiritual:

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values

Personal Characteristics:

Good entrepreneurial bent – an independent and creative thinker; Good work ethic; able to work with others Mature and professional; can represent the ministry to outside parties

Knowledge/Experience:

Bachelor’s degree in marketing, communications, advertising, or business or related experience is preferred 2-4 years of experience in advertising, marketing, or communications with proven project management skills Exposure to basic marketing principles (awareness of Story brand elements a plus) Computer proficiency in a variety of Windows or Mac-based software Experience in giving presentations and public communication preferred Knowledge of digital communication tools and social media platforms

Skills, Abilities, and Special Talents/Gifts:

Ability to communicate effectively (verbal and written) Ability to work with confidential data/information Ability to plan for single and multiple projects/functions Strong analytical skills and logical thought processes; Attention to detail and accuracy Basic level of technical knowledge in creative and/or product productions process Requires logic, rational thinking, and discernment, as well as systematic and creative approach to problem solving

Stewardship Requirements:

Ability to remain within budget assigned for projects, recognizing stewardship responsibility of donor resources

Salary Range: $58,236 to $67,077/yr

Application Materials Required: Cover Letter, Resume/CV

Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. Must include date ranges to include month and year (mm/yyyy) and whether the position was full time or part time. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for:

Norton LifeLock ID Theft Coverage Legal Shield/ID Shield Coverage AFLAC 403B Retirement Plan Vacation Time & Vacation Payout Sick Time Holidays Service Awards Community Service Days Bookstore Discount Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:

Medical Plan Dental Plan Vision Plan Life Insurance Disability Insurance Flexible Spending Accounts EAP (Employee Assistance Program) Tuition Reimbursement Warehouse Membership Reimbursement

Note

: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

Temporary employees are not eligible for benefits, except for: Sick Time Bookstore Discount Fitness Center

Tentative Search Timeline:

Priority will be given to applications submitted by April 22nd, 2024. However, this posting will remain open until filled. The potential employee start date is April 29th, 2024.

Posting date: March 22nd, 2024

Unposting date: ongoing until filled

Posting contact email: job@fotf.org #J-18808-Ljbffr