Manager, Gaming
2 weeks ago
The Gaming Manager will develop, manage, own, and facilitate the execution of regional Gaming-focused marketing initiatives across their region. In addition, they will provide strategic consultation to neighboring regions. Through events, players, and the local community, the Gaming Manager will build local and regional brand relevance while paying into Red Bull's global and national strategic direction to put cans in the hands of gamers.
Job Description
PROGRAM MANAGEMENT
Work with SaMo gaming team and regional marketing teams to build and execute activation programs around the Red Bull Gamer - considering key titles, gaming events, and local competitions
Identify, attend, and support events of our partners, and work with regional marketing teams to own the gaming activation at these events
Be project lead on activations, at 3rd party, and at owned gaming events. As project lead, oversee the project budget, org chart, and RACI from concept to completion.
Scout future trends, players, and spaces where Red Bull can make a consumer impact in this rapidly changing landscape
Create new and ownable gaming ideas to be pitched in business plan that are regionally relevant, unique in concept, and aspirational to the local community
COMMUNITY DEVELOPMENT
Maintain an up-to-date understanding of the local gaming audience and player landscape (for example, emerging/popular titles, platform trends, lifestyle, etc.)
Map Red Bull's presence in local gaming spaces (arcades, LAN centers, etc.) where the brand can credibly show up and support the community of players
Identify and build relationships with gaming community leaders, influencers, and content creators
Work cross functionally with Brand Manager to activate locations where the gaming occasion occurs, such as on prem partnership locations, new venues, and campuses
Execute outreach programs to ensure Red Bull Energy Drink is fueling local players
TALENT IDENTIFICATION
Identify, build, and maintain relationships with up-and-coming gaming opinion leaders
Work with regional Communications teams to activate gaming talent at Red Bull events
Partner with national and local Red Bull Athlete Managers to help develop concepts for new gaming events and executions
Work closely with Athlete Marketing Manager to help scout new talent, support gaming athlete activations, and integrate athletes into owned projects
Qualifications
3+ years of gaming/esports management and marketing experience
Comprehensive understanding of the esports landscape, including relevant game titles and publishers/developers, athletes and teams, league and tournament structures, etc.
Understanding of existing and emerging trends within the gaming and esports industries
Creative thinker with proven ability to design, communicate, and bring compelling esports products and initiatives to market
Vital program/project management skills with ability to drive planning, schedules, estimates, budgeting, resource plans, and status reports
Proficient in computer applications, including Word, Excel, and PowerPoint.
Must have a valid U.S. driver's license
Bachelor's degree or equivalent work experience
Must be fluent in English; additional language skills an advantage
Additional Information
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85,600 to $128,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
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