Portfolio Manager, Fandom Network

4 weeks ago

Culver City, United States Sony Pictures Entertainment, Inc. Full time

At Sony Pictures Entertainment, our mission is to meet audiences where they are and drive awareness, engagement and fandom across our rich and diverse movie and TV content portfolio.

We are looking for a Portfolio Manager to join our creative and strategic team, helping us nurture and expand our network of channels and pages on platforms like YouTube, Meta, and TikTok. Imagine introducing fresh, innovative ways to connect with new audiences worldwide through Sony Pictures’ digital playground.

In this exciting role, you won't just be building channels and pages - you'll be bringing ideas to life, launching them into the digital universe, and ensuring they shine every day. You will interface with multiple stakeholders across the studio, oversee outside vendors, and liaise with representatives from online platforms. You will be collaborating closely with our strategy, marketing, and analytics teams, to discover new opportunities, make our existing channels even better, and activate around those epic moments that draw fans into our network. You will track the latest platform and market trends and steer our content curation to maximize reach and meet our audiences where they are with the content they want to watch.

As a member of our dynamic and fast-paced team, you'll be right in the thick of things as our network continues to grow and shine. We're all about evolving, learning, and, of course, indulging our boundless passion for film, television, and the exciting future of digital video.

We're on the lookout for someone who's laser-focused on growth, someone with a track record of increasing page and channel metrics against targets. We want a true dynamo, a go-getter who's constantly curious and ready to take our digital network to new heights.

**RESPONSIBILITIES**:

- DIGITAL CHANNEL STRATEGY, PROGRAMMING, LAUNCH & ONGOING MANAGEMENT & CURATION_

**Forming Digital Strategy + Planning Activations**

Create holistic channel and content strategies by tapping into your platform expertise and testing and learning from new initiatives. These strategies will act as guiding principals for the ongoing growth and development of the portfolio of channels overseen by the role and will also be used as thought leadership across the studio. This role will require a determined focus on achieving growth across a portfolio of channels and pages against goals and targets set in collaboration with team leads.

**Audience Development **+ **Content** Curation** **From** **A** Fan-First Approach**

Utilize in-house tools as well as audience data to make title selections from Sony’s deep catalog of IP while collaborating with marketing and brand teams to support new release film and TV. The curation of these titles will work strategically to amplify marketing moments, celebrate holidays and cultural moments globally, as well as deliver a desirable programming slate to audiences on the channels/pages.

You will then take the titles curated to build out channel programming strategies that add to the longevity of the portfolio and achieve growth. These strategies will be well thought through and developed with the fan in mind and the prospect of finding new audiences.

**Distilling Social Media Analytics and Providing Actionable Insights**

Dive into YouTube, Meta and TikTok analytics to look deeply at the channel, video and series level performance by using the repertoire of in-house and external tools, as well as dashboards. You will draw well-integrated conclusions and tell a cohesive story from insights and analyses that help us understand the audience and fandom of our IP and inform programming, marketing and sales efforts.

**Building Presentations **With** Effective Storytelling**

Forge ahead on new and exciting opportunities within the business by building out decks which will be presented to stakeholders across the studio with well-visualized slides that explain complex ideas. The person in this role will have dynamic presentation skills that inspires buy-in from various stakeholders.

**Collaborating Cross Functionally Across **The** Studio** + Vendors**

Work directly with various teams across the studio such as brand, digital marketing, legal, sales and creative teams to align on key initiatives, dates, deliverables, creative, and understand restrictions and usage guidelines. In addition, this role will work with several vendor partners who power the execution of the strategies set forth by the role.

**QUALIFICATIONS**:

- Bachelors degree
- 2-4 years of social video marketing experience, YouTube certification a plus but not required
- Commercial Marketing experience required managing a P&L or Marketing Budgets
- Experience and interest in digital advertising trends, new technologies and media industry
- Experience with content curation on social media and video platforms, particularly YouTube, Meta and TikTok preferred
- Proficiency in distilling insights from YouTube and Meta analytics, with some exposure to Tik

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