Manager, Media Strategy

3 weeks ago


Chicago, United States WALGREENS Full time

**Job Summary**

**Responsibilities**:

- Develops strategic marketing plans to ensure the attainment of business unit objectives; increased brand recognition; and enhanced market position.
- Works collaboratively with Marketing Services team and other corporate shared service teams to develop and execute marketing plans to include, but not be limited to advertising campaigns, promotional programs, public relations activities, event strategies, online marketing programs, in-store marketing events, or mass media such as television and radio programs.
- Creates unique and differentiated value propositions and crafts messaging tailored to various customer and channel segments.
- Develops and executes programs to drive optimal customer satisfaction, interaction and loyalty.
- Establishes metrics and measurement plans to pinpoint effectiveness of marketing strategies and tactics on sales, retention and satisfaction.
- Maintains a deep and thorough knowledge of products and services, business models, operations, competition, and the industry.
- Defines marketplace and customer research needs, priorities and scope; analyzes results and determines actionable takeaways; and makes recommendations to business partners to enhance product/service offerings and/or enhance the customer experience.
- Develops and manages business unit marketing budgets.
- Collaborates with Operations to develop communications programs aimed at enabling local activation of marketing programs and improving employee awareness and compliance.

**About Walgreens Boots Alliance**

An Equal Opportunity Employer, including disability/veterans

LI-CB1

**Basic Qualifications**
- Bachelor’s degree and at least 2 years of marketing experience OR a high school diploma and at least 5 years of marketing experience.
- At least 2 years of experience with marketing project management.
- At least 2 years of experience presenting and reporting on marketing project plans and cost benefit analyses to appropriate stakeholders, executives and senior management.
- Experience in managing teams across business units.
- Experience with MS Office Suite.
- At least 1 year experience of direct leadership, indirect leadership and/or cross functional team leadership.
- Willing to travel up to 10% of the time for business purposes (within state and out of state).

**Preferred Qualifications**
- At least 5 years media planning experience either on agency or brand side.
- Experience working with media measurement methodology and tools.
- Retail or CPG marketing or media experience; performance marketing a plus.
- Experience developing audience strategies as part of media plan development.
- Enjoys working in a fast-paced any dynamic environment.



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