Marketing Web Content Specialist

3 weeks ago

Houston, United States Empower Pharmacy Full time

Position Summary:
At Empower, we believe that our online presence is pivotal in our mission to produce innovative medications and help people live healthier, happier lives. We're searching for a Marketing Web Content Specialist who shares this passion and is ready to make a meaningful impact through creative digital engagement.

As a Marketing Web Content Specialist, you will be at the forefront of shaping Empower's online narrative. You’ll manage and edit content on our website, utilizing a CMS to craft engaging stories that resonate with our audience and align seamlessly with our brand's voice. Your collaboration with our dynamic marketing team will be key as you develop and implement innovative content strategies designed to drive engagement and conversions.

Your expertise in optimizing content for search engines (SEO) will play a crucial role in enhancing our visibility and ranking, making you a vital contributor to our digital growth. You'll monitor website traffic and performance, leveraging analytics and best practices to recommend improvements that keep us ahead of the curve.

Duties and Responsibilities:

- Manages and edits content on the company website using a CMS to drive engagement and traffic to our website while ensuring it aligns with our brand's voice and marketing strategies.
- Collaborates with the marketing team to develop and implement website content strategies that drive engagement and conversions.
- Optimize content for search engines (SEO) to improve visibility and ranking.
- Monitors website traffic and performance, making recommendations for improvements based on analytics and best practices.
- Stays up-to-date with industry trends and best practices in web content management and SEO.
- Coordinates with external vendors and agencies as needed to support website development and maintenance.
- Performs other duties as assigned.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the work day and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.

Knowledge and Skills:

- Proficiency in using CMS platforms (e.g., WordPress, Drupal) and web analytics tools (e.g., Google Analytics).

**Key Competencies**
- Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
- Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
- Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
- Resourcefulness: Secures and deploys resources effectively and efficiently.
- Manages Complexity: Makes sense of complex, high-quality, and sometimes contradictory information to effectively solve problems.
- Ensures Accountability: Holds self and others accountable to meet commitment.
- Situational Adaptability: Adapts approach and demeanor in real time to match the shifting demands of different situations.
- Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Experience and Qualifications:

- Bachelor's degree in Marketing, Computer Science, Communications, or related field.
- Minimum of 3-5 years of experience in web content management, preferably in a marketing team environment.

**Benefits**:

- **No-Cost Medication**: Get your prescribed compounded medications at no cost, ensuring your health without the financial burden.
- ** Onsite Health & Wellness - IV Therapy Drips**: Rejuvenate with complimentary onsite IV Therapy drips, enhancing your well-being and energy levels.
- ** Comprehensive Medical, Dental, and Vision Options**: Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family.
- ** Telehealth visits**: Access board-certified Doctors anytime, anywhere for you and your family.
- ** Paid & Volunteer Time Off**: Enjoy paid time off for personal pursuits and contribute to causes you care about with volunteer time off.
- ** Paid Holidays (8 scheduled; 2 floating)**: Celebrate with eight scheduled holidays and two f

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