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Senior Web Marketing Manager

1 month ago

Houston, United States Sectigo Limited Full time

Who We Are:

At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night. “When people think Online trust management, they think Sectigo because we offer our customers unparalleled peace of mind.” How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values -

S upport,

E xcellence,

C ollaboration,

T eamwork,

I ntegrity,

G rowth and

O penness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.

What We Are Looking For:

The Senior Web Marketing Manager will play a pivotal role in maximizing the performance of our portfolio of global websites. This position is tasked with optimizing web user experiences to enhance e-commerce performance, managing content publication and optimization, improving technical website performance, and analyzing website performance data.

The ideal candidate will work cross-functionally with marketing and development teams to build and implement new features, optimize conversion paths, and oversee the creation of high-impact landing pages, leadforms and chat bot interactions.

This role requires a blend of technical acumen, copywriting, design, data analysis skills and strong execution to drive the evolution of our web experiences.

What You’ll Be Doing:

Manage, maintain, and help build strategy for retail focused websites, content, and products. Measure, analyze, identify insights, and communicate website performance KPIs from a variety of data sources. Lead efforts to optimize the retail shopping experience to increase engagement and outcomes. Identify, create, and publish SEO website content to increase new user acquisition. Collaborate with IT and Development teams to improve technical site health and speed. Inform and help build a roadmap for our portfolio of websites and related technology. Work with acquisition program owners to build compelling and effective landing pages. Build and optimize in-app content and guides to drive user engagement for our SaaS product. Optimize lead forms, web chat, and on-site messaging to increase performance. Work closely with agency partners to improve content and design. Communicate and collaborate with legal and compliance teams on any web related tasks. Serve as primary web editor and production manager for all website content. Serve as the departmental lead on the management of website backlog and ongoing projects.

Requirements:

Minimum of 5 years of relevant web marketing experience.

Talents and Desired Qualifications:

Ability to analyze and identify insights from disparate data sources to make decisions. Strong copywriting skills and experience building high-converting pages. Excellent project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously. Understanding of core principles of A/B testing and SEO Experience working with a portfolio of global websites within a self-service ecommerce business. Solid track record of achieving and exceeding performance goals. Experience in Confluence and Jira is an asset.

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