Digital Category Manager Ii

3 weeks ago

Boca Raton, United States Kroger Full time

Here, people matter. That's why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If you're caring, purpose-driven and hungry to learn, your potential is unlimited.
- 3+ years of experience in one of the following areas: replenishment buying/procurement, merchandising, store management, operations, or brand management
- Demonstrated ability to coach and train
- Excellent attention to detail
- Strong communication skills
- Strong organization and multi-tasking skills
- Proficient in Microsoft Office
- Strong analytical and problem-solving skills

**Desired**:

- Bachelor's Degree business, marketing or related field
- Manage vendor relationships and complex negotiations
- Manage set of categories, ensuring in-stocks, profit, sales meet financial goals
- Analyze KPIs and implement strategies/tactics to drive best solution partnering with the digital and enterprise matrix
- Partner with category planner to create an annual plan, tracking to and revamping plans when gaps exist
- Partner with Promo Planning, Marketing, item-set up, and inventory management to build and execute plans that deliver top and bottom line results
- Build campaigns, lead in search engine optimization discussions, and partner with Marketing on executing against category plans
- Conduct competitive and consumer demographic analysis to expand and diversify assortment
- Infuse analytics into merchandising strategy to drive both strategic and day to day decisions, utilizing a combination of internal system metrics, market research and trends, and competitive analysis
- Analyze the customer, and create strategies to deliver best in class customer experiences from end to end
- Lead complex vendor negotiations driving overall top line and bottom line growth to the category
- Partner with eCommerce site teams where applicable to design and develop technology enhancements to support merchandising offerings
- Lead process improvements across supplier integration and SKU management needs in partnership with Operations, Item set-up and Inventory Management
- Collaborate with cross functional teams to deliver on plans and evolve our offering
- including promo planning, merchandising experience, marketing, operations and customer service
- Maintain and enhance product titles, descriptions, categorization and keywords to improve page rank and consumption to grow revenue
- Lead strategy around taxonomy changes to ensure easy shop ability for the customer
- Develop onsite merchandising strategies using customer personas and demographic data to support personalization/segmentation
- work with marketing to execute
- Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
- Travel to Kroger campuses and vendors for meetings
- Must be able to perform the essential job functions of this position with or without reasonable accommodation

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