Social Media Specialist

2 weeks ago

San Francisco, United States Inkitt Full time

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

**What You'll Do**:

- Develop and implement a comprehensive social media strategy aligned with business goals across platforms by working in tandem with the rest of the social team.
- Identify target audiences and create strategies to effectively engage them.
- Create, curate, and manage all published content (images, video, written, and audio) across social media platforms.
- Work closely with the creative team to brainstorm out of the box, groundbreaking ideas for social and guerilla marketing endeavors.
- Ensure content is on-brand, consistent in style and quality, and optimized for each platform.
- Collaborate with the marketing team to create and execute social media campaigns for TikTok, Instagram, YouTube, Facebook and beyond.
- Engage with followers, respond to inquiries, and foster conversations to build a community around the brand. Work with the community manager to develop strong relationships across audiences spanning multi-platforms.
- Monitor social media channels for customer feedback and respond in a timely manner.
- Address any issues or crises that arise on social media, maintaining the brand’s reputation.
- Track and analyze social media performance metrics to evaluate the effectiveness of strategies and campaigns. Iterate and adapt with the social team.
- Provide regular reports with insights and recommendations for improvement.
- Utilize tools like Sprout Social, Facebook Insights, and other social media analytics tools to grow and adapt social strategy over time.
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Conduct competitor analysis to identify opportunities for improvement and differentiation.
- Work closely with other departments, such as PR, sales, and customer service, to ensure cohesive messaging and branding.
- Coordinate with the community manager to work closely with influencers and brand ambassadors to amplify the brand’s reach.

**Who You Are**:

- Creativity: Strong creative skills with a portfolio of content that demonstrates originality, innovation, and engagement.
- Technical Skills: Proficiency in using social media platforms, content creation tools (Adobe Creative Suite, Canva, etc.), video editing software, and copyrighting. Understanding of social media metrics.
- Communication: Excellent written and verbal communication skills, with a knack for crafting compelling and relatable content.
- Adaptability: Ability to quickly adapt to changing trends and platform updates.
- Team Player: Collaborative mindset with the ability to work effectively in a team environment.

**What We Offer**:

- 401k plan, designed to help you save for the future
- Health benefits tailored to your needs, including medical, dental, and vision coverage
- Professional coaching after two years with us
- Team-building events, including our annual Tulum trip
- Unlimited access to our Galatea app
- Unlimited budget for self-development books
- Charity donation of your choice at your one year anniversary
- Snacks and drinks from our micro-kitchens
- Class Pass membership for US based employee and gym access for Berlin employees
- Dog/cat friendly offices in Berlin and San Francisco
- At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply._

We look forward to hearing from you

Check out our **Careers Blog**
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