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Vp, Post-login Digital Marketing Delivery

4 months ago

New York, United States Citi Full time

Citibank Online and Citi’s Mobile App are two critical places for Citi customers to manage their finances, gain support when they need assistance and learn about products and offerings available to them. To maintain engagement with customers a number of strategies are developed to display marketing messages to reach our customers as they are interacting in these channels.

The Post-Login Digital Sales Innovation and Delivery Team is responsible for facilitating the delivery of those strategies to our existing customers, as well as provides consultative and execution support to the marketing program managers that develop marketing display ads, in order to optimize performance in the channels.

This is accomplished through our strong partnership with marketing, analytical and technical stakeholders to deliver personalized, relevant, and timely communications through smarter targeting powered by Citi’s data infrastructure, real time offer decisioning engine, and technical platforms.

**Responsibilities**:

- Ensure delivery of relevant creative messaging within the platform and leverage real time data to enhance marketing strategies and partner to bring test opportunities to further expand marketing opportunities in the digital ecosystem.
- Partner to generate the accurate audience and work with leading management audience tools (ie PEGA) and 3rd party partners to build comprehensive strategies.
- Aid in reviewing campaign specifications and perform data and code (SAS-like) validations to ensure that the audience selected will meet business requirements.
- Develop the resources and documentation to help marketers best execute campaigns in a timely manner in order to support goals while adhering to all Citi compliance and controls standards (MCRA, CBORC, etc.)
- Partner closely with the technical platform teams (PEGA and Aprimo) to ensure campaign execution through agile scrum teams are as seamless as possible eliminate hurdles that negatively impact execution and revenue while continuing to drive process improvement to deliver more effectively and efficiently with real time decisioning in the offer decision engine.
- Manage various requests balancing capacity across delivery teams that support digital marketing at Citi.
- Support internal and external audits and walk-throughs as required and ensure understanding and adherence to the regulatory requirements for the related activities.
- Facilitate the delivery of digital marketing programs across our Personal Banking and Wealth Management businesses designed to drive increased product and digital engagement while delivering revenue through introducing new and relevant products and offerings.
- Manage the various requests balancing capacity across delivery teams that support digital marketing at Citi.
- Partner to bring test opportunities to further expand marketing opportunities in the digital ecosystem.
- Review campaign specifications and perform data and code validations to ensure that the audience selected will meet business requirements.

**Qualifications**:

- 6 to 10 years of experience managing digital marketing or related marketing
- Experience with offer decision engine or Pega Customer Decision Hub (Pega CDH) required
- Prior experience working with Jira or Confluence strongly recommendedProfessional experience in end-to-end marketing technology (MarTech) stacks, marketing automation programs, and data flows a plus
- Good understanding of technical requirements for launching digital communications
- Experience managing cross-functional teams and working with an Agile Scrum framework
- Excellent written and verbal communication skills
- Comfortable operating in a MarTech ecosystem
- Demonstrated ability to manage multiple projects and deadlines
- Creative problem solving and sense of ownership

**Education**:

- Bachelor’s degree, Master’s degree is a plus

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
- **Job Family Group**:
Marketing
- **Job Family**:
Digital & Social Media Marketing
- **Time Type**:
Full time
- **Primary Location**:
New York New York United States
- **Primary Location Full Time Salary Range**:
$129,840.00 - $194,760.00
- **Anticipated Posting Close Date**:
May 31, 2024
- Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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