Director of Public Affairs
2 weeks ago
**Class Definition**:
**G**E**NERAL STATEMENT OF DUTIES**: To lead and actively participate in the development and implementation of public affairs, communications strategies and messaging for the Department of Administration and other state agencies as assigned; to establish, develop and maintain positive relationships with key internal and external stakeholders, community leaders and media contacts and channels (including online, print and broadcast media) to facilitate accurate dissemination of information that addresses key issues and enhances media and public understanding of the Department's/State's mission and operations; to serve as the Department's primary information source, and to develop and implement a comprehensive strategic communications program; to do related work as required.
**S**U**P**E**RVISION RECEIVED**: Works under the general direction of the Director of the Department of Administration with wide latitude and independence in initiative and judgment.
**SUPERVISION EXERCISED**: As assigned, exercises functional supervision over other staff assigned to assist in performance and execution of specific project
**Illustrative Examples of Work Performed**:
- To lead and actively participate in the development and implementation of public affairs, communications strategies and messaging for the Department of Administration and other state agencies as assigned.
- To establish, develop and maintain positive relationships with key internal and external stakeholders, community leaders and media contacts and channels (including online, print and broadcast media) to facilitate accurate dissemination of information that addresses key issues and enhances media and public understanding of the Department's/State's mission and operations.
- To serve as the Department's primary information source, and to develop and implement a comprehensive strategic communications program.
- To create and implement department-wide and statewide communications strategies for press releases and various other communications, and to develop talking points for the senior leadership team.
- To plan and administer briefings with the Director, departmental staff and other state/local officials.
- To plan and implement public relations strategies, campaigns, and social media calendars, posts and materials.
- To oversee and to actively develop and produce high-quality and informative press releases, press kits, and related materials.
- To serve as the public face of the Department in interviews and press conferences, analyze media coverage, and develop responses when needed.
- To create and manage public affairs deadlines, objectives, and schedules.
- To regularly brainstorm and collaborate with team members for new ideas and strategies.
- To conduct fact-finding investigations of inquiries, complaints or objections to department programs and policies communicated and to prepare reports and corrective action plans on complex matters for consideration and decision by the Director and/or departmental officials.
- To do related work as required.
**Required Qualifications for Appointment**:
**K**N**OWLEDGE, SKILLS AND CAPACITIES**: Highly advanced verbal and written communication skills; the ability to research, write and edit news releases, articles, and feature materials for use of media and publicity agencies; the ability to communicate effectively with media representatives, educational institutions, community organizations and the general public; an advanced ability to build relationships and consensus among a variety of interest groups; a thorough knowledge of, and the ability to evaluate, the attitudes and reactions of interested and affected groups and their demands and needs for information about the department's programs and objectives; the ability to manage the research and development of content for publication in a variety of media sources; the ability to serve as a unifying voice and to position communications discussion at both strategic and tactical levels; the ability to conduct fact-finding investigations of inquiries, complaints raised by local officials, citizens, members of the press or civic groups; the ability to resolve such complaints and objections or to prepare reports thereon for consideration by the Director and/or departmental officials; the ability to work in a liaison capacity; and related capacities and abilities.
Education: Possession of a Bachelor's Degree in Journalism, Marketing, Business or a related field; and
Experience: Considerable experience in a position which involved the oversight, organization, administration and development of an informational and public relations program for a large state agency or company.
Or, any combination of education and experience that shall be substantially equivalent to the above education and experience.
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