Director, Commercial Effectiveness, Cardiovascular
3 weeks ago
ROLE SUMMARY
The Director, Commercial Effectiveness Cardiovascular Lead is a key partner to the Cardiovascular Sales team leadership. They work to maximize the performance and effectiveness of the customer facing team by leading insights generation and innovative strategy development. This role is responsible for strategic planning, providing analytic and strategic support, optimizing field force deployment, and business planning.
In addition, this colleague will lead multiple strategic initiatives and priority projects in collaboration with the CEP and Marketing organizations, as well as other pan-US functions and departments. The goal is to ensure effective support for the cardiovascular business and facilitate the exchange of critical information with relevant stakeholders.
Joining this distinctive function offers colleagues the opportunity to prepare for promoted opportunities across various functions, such as sales leadership, account management leadership, marketing, commercial operations, and advanced analytics.
ROLE RESPONSIBILITIES
The individual should possess a combination of strategic thinking, hands-on analytical expertise, project management skills with excellent communication and presentation abilities to help the Rare Disease US organization achieve aggressive patient impact and revenue targets. They will report directly to the Primary Care CE Lead and collaborate closely with VP and National Sales leads, brand commercial leads, sales, account management, payer, Medical, corporate affairs, legal, finance, external third-party vendors, operations and Digital.
Key responsibilities include:
Lead Cardiovascular sales strategy
- Lead scorecard review with Cardiovascular sales and Marketing leaders at regular business review discussions to track performance and share best practices and key insights
- Partner with PC cross-functional partners and Commercial Analytics (CMO) colleagues to share and align on insights, strategies, and reporting
- Identify opportunities and gaps in strategy/ tactical execution, develop and implement solutions via frequent interactions with field-based colleagues, brand team leaders and cross-functional partners
- Develop a PC partnership & PFE collective advantage with learnings to enhance our organizational effectiveness aligned to our Purpose Blueprint 2.0
Optimize field force deployment
- Leverage analytic capabilities develop optimized field force scenarios for sizing, structure, and targeting
- Partner with CE team lead to facilitate cross-functional teams to assess, design and implement deployment solutions aligned to operating plan and brand strategic priorities
- Develop tools and resources for leaders to optimize deployment based on local market dynamics, vacancies, and portfolio changes
- Proactively identify opportunities to drive innovation in our go-to-market model (structure, roles, technology and/or capabilities)
Project Management
- Plan, direct and coordinate new and ongoing projects to ensure on-time completions within budget and successful deployment
- Connect granular task to longer-term strategic initiatives for greater PC
- Serve as a key liaison between leadership, vendors and key stakeholders to accelerate project success
- Innovate and bring forward potential solutions to unmet, strategic needs across PC functions
BASIC QUALIFICATIONS
- BA/BS Degree required. MBA or other advanced professional degree (e.g., PhD, MD, JD) preferred
- 10 years of previous pharmaceutical, biotech, or medical marketing/sales/consulting experience with a strong knowledge of the pharmaceutical marketplace and deep understanding of the pharmaceutical industry, broader trends in healthcare landscape and economics.
- 2+ years of hands-on commercial analytics experience including broad background in consulting, business analytics, finance, health economics, marketing strategy or equivalent set of experiences required
- Excellent analytical skills, including strategic thinking, ability to frame problems and opportunities using supporting data, problem solving and measuring impact
- Demonstrated proficiency at leading complex multi-faceted projects and managing cross-functional teams
- A thought leader and self-starter, proactively identifying the need for specific analyses and programs, and marshaling the resources to evaluate and resolve the most challenging, strategic issues
- Demonstrated leadership skills, ability to lead change and influence without direct authority
- Ability to influence and establish good working relationships with senior executives
- Excellent communication skills, including presentations, PowerPoint/written, meeting facilitation, and one-on-one/small group
- Passion for innovation and excellence in achieving results
Other Job Details:
- Eligible for employee referral bonus- Work location: Flexible; 2-3 days onsite/week- Last Day to Apply: May 28, 2024
LI-PFE
- The annual base salary for this position in Tampa, FL ranges from $134,300.00
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