Marketing Director

3 weeks ago

Roanoke, United States TMEIC Corporation Americas Full time

**_Job # _**MA24039

**_Job Title _**Marketing Director

**_Office Location _**Roanoke, VA or Houston, TX preferred

**_Business/Department _**BusinessDevelopment/Marketing

**_Sales Territory, if applicable _**N/A

**_General Role Description_**

Design, develop, implement and manage the Company's marketing strategies and systems and provide consultative services to Company leadership on marketing and market development strategies to enable achievement of the Mid-Range Plan (MRP) objectives

**_Role Accountabilities_**
- Design and staff an organizational structure that can effectively ensure the strategic marketing objectives are achieved
- Ensure effective design, development, implementation, measurement and management of the marketing systems to increase capability and performance
- Develop strategic marketing plans for the BUs’ entry and participation in new markets, businesses, and industries in collaboration with BUs and Business Development
- Allocate resources within the context of the function's and the Company’s strategic direction and economic health to ensure alignment with the Company’s priorities
- Diagnose gaps between the function’s current and desired performance and deploy strategies to resolve
- Assess the Company's marketing capabilities, products, services, and technologies to determine its position relative to the competitors in the markets
- Develop and execute marketing strategy and collaborate with Business Development and Technology on product launch
- Provide marketing and branding consultation to the BUs and Shared Services
- Monitor and identify internal and external trends and issues, with potential impact on the business; recommend, develop, and implement appropriate responses
- Develop strategic relationships with vendors as needed to supplement new business growth
- Ensure consistent branding guideline compliance throughout the Company in collaboration with the Global Marketing team
- Proactively and positively promote and exemplify the Company brand to internal and external contacts and the general public
- Develop and implement strategies to Increase internal and external awareness and understanding of the BUs’ objectives and achievements via effective marketing programs, in collaboration with the BUs and Business Development
- Determine the budget and business resources required for advertising, sales and marketing collateral, trade shows, technical seminars, and related material and activities in coordination with the BU’s sales organization
- Develop effective and collaborative relationships with internal and external clients and suppliers, domestically and internationally, to secure resources and deliver effective marketing solutions which enable and drive business results
- Coordinate and influence within the entire organization to secure resources and solutions to execute the marketing strategies
- Use analytics and metrics to drive strategic decision making as it relates to marketing, organization, and branding
- Provide business executives with timely updates on marketing activity, performance, integration of corporate business processes, marketing trends, and branding
- Ensure effective risk management and communication in compliance with Company, parent company policies and contractual terms and conditions to protect the organization from liability

**_General Employee Accountabilities_**
- Bring full effort to bear on tasks assigned by manager
- Give manager best advice
- Give earliest notice when work cannot be delivered as specified
- Cooperate and collaborate with peers and interact cross-organizationally as specified by manager
- Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment
- Comply with all Company policies, practices, and procedures and all regulations and laws
- Recommend viable improvements proactively
- Ensure effective utilization of business tools and processes

**Manager Accountabilities**
- Build and lead a team of committed and capable employees
- Plan for, appropriately assign, resource, and integrate the work of the team
- Lead, expect, and implement continuous improvement
- Own the output of the team
- Ensure team members fulfill functional and general employee accountabilities
- Exercise effective managerial leadership to include
- Two-way managerial team working
- Fair and just treatment of direct reports
- Context setting
- Planning
- Task assignment
- Ongoing performance management
- Coaching
- Selection and orientation
- De-selection and dismissal

**_Minimum Qualifications_**
- Bachelor’s degree in business, marketing, advertising, public relations, or a related field or equivalent via education and/or work experience
- 3 years’ experience managing a marketing team to achieve business goals
- Demonstrated success developing, implementing, measuring, and improving effective marketing programs
- Demonstrated successful working relationships with the media and government of

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