Marketing Specialist

**THE ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING**:

- Supports the efforts of the Marketing & Communications Coordinator
- Coordinates the launch and management of Google Ad campaigns
- Provides recommendations and executes strategies for keyword opportunities, campaign structuring, targeting, display network and other facets of paid search
- Effectively communicates campaign results and recommendations for better performance to internal team members
- Assists with producing and distributing press packets and other media materials
- Works with the Foundation’s Departmental staff and volunteers as directed
- Assists with writing content for promoting the Foundation’s experiences, historic sites, events
- Assists with coordinating exposure for seasonal features, programs and other events in print and online
- Assists with updating community and media event calendars to ensure they are updated with current, accurate event details
- Assists with organizing inventory for all marketing materials such as brochures, posters, signage, displays, travel show materials, etc.
- Develop and execute SEO strategies to improve organic search rankings and drive qualified traffic to the GF website
- Assists with updating content on website as needed
- Assists with coordinating film and photography shoot requests for the Foundation; serve as onsite contact when necessary
- Assists as needed with the creation of press releases, articles, speeches and other PR copy
- Assists with representing the Foundation at press and community events
- Assists in developing/tracking/reporting the Foundation’s online presence and other new media venues

Four-year college degree or trade school preferred or equivalent experience

1+ year(s) previous experience in an office environment
- Must have superior time management, organizational skills with the ability to adapt and reprioritize projects to ensure deadlines are met
- Must be detail-oriented, energetic, and self-motivated
- Must have oral and written communications and proofreading skills, AP style of writing is a plus
- Ability to communicate clearly, concisely and persuasively in both written and verbal formats
- Comfortable with office technology and expert knowledge of Microsoft Office Suite: Outlook, Word, Excel, PowerPoint
- 1+ year(s) of experience working in Google Ad campaigns, Google Certification is a plus
- Experience with Google Analytics (GA4) and other website analytics tools
- Excellent technical understanding of online marketing campaigns and how different components work together to generate results
- Experience with Adobe Creative Suite (Photoshop, InDesign, Premiere and After Effects)
- Proven experience in SEO and digital marketing, with a strong understanding of search engine algorithms and ranking factors
- HTML and Kentico experience are a plus

Pay: $38,000.00 - $40,000.00 per year

**Benefits**:

- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance

Schedule:

- 8 hour shift
- Monday to Friday
- Weekends as needed

Application Question(s):

- Google Certification?

**Experience**:

- Google ad campaigns: 1 year (preferred)

Ability to Commute:

- Gettysburg, PA 17325 (preferred)

Work Location: Hybrid remote in Gettysburg, PA 17325