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Associate Product Manager
3 months ago
**NOT REMOTE OR HYBRID**
**Responsibilities**:
- Assist the marketing leadership team to develop product strategies that align with the company's business goals and meet the needs of mass-market retailers and consumers.
- As an Associate Product Manager, you will collaborate closely with cross-functional teams, including marketing, sales, design, and manufacturing, to ensure the success of our products in the market.
- Assist in conducting market research and analysis to help the team identify consumer trends, competitive insights, and opportunities for product innovation and differentiation.
- Monitor product performance and sales data and make recommendations for product improvements or modifications.
- Support the marketing team in developing and implementing product strategies that drive growth and profitability.
- Assist in defining product requirements, features, and specifications based on market insights and customer feedback.
- Assist in the creation of SWOT analysis, marketing plans, including pricing strategies, promotional campaigns, and go-to-market strategies.
- Support in presenting product plans and updates to internal stakeholders and external partners.
**Preferred Qualifications**:
- Bachelor's degree in business, marketing, or a related field; or equivalent experience.
- 2+ years of experience in product management, with a focus on consumer products and mass-market retail channels.
- Strong analytical skills with the ability to interpret market data and consumer insights.
- Detail-oriented with strong project management skills and the ability to prioritize tasks effectively.
- Excellent communication and presentation skills, with the ability to influence cross-functional teams.
- Results-oriented mindset with a focus on delivering business results and driving growth through product innovation and differentiation.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously autonomously.
- Passion for consumer products and retail with a drive for innovation and continuous improvement.
- Excellent computer skills - PowerPoint Ninja
- A passionate marketer that is EAGER to learn and build their skills.
- You must be OBSSESSED with consumer insights.
If you are a strategic thinker with a passion for consumer products and have had success in collaborating with mass-market retailers, we would love to hear from you
**Benefits**:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Compensation package:
- Bonus opportunities
- Performance bonus
- Profit sharing
- Yearly pay
Experience level:
- 2 years
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Ability to Relocate:
- Bethlehem, PA: Relocate before starting work (required)
Work Location: In person