Avp, Healthcare Client Marketing, Hearing
2 months ago
**Job Description**:
**Role Summary/Purpose**:
This role must also be comfortable with partnering with high-profile industry thought leaders and internal senior leadership to manage partnerships, create business development pitch decks, develop content and manage industry/client strategic projects to drive B2B and B2B2C growth for Health & Wellness.
**_ We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._**
**Essential Responsibilities**:
- Manage high profile partner relationships for marketing including developing partner marketing plans, quarterly business reviews, and partner programs.
- Segmentation and prioritization of target audiences.
- Activate and engage B2B accounts to offer Synchrony products proactively to consumers. Including developing tools and resource to make financial conversations easy.
- Manage B2B web site pages working with digital team: content, organic search, site tagging, and retargeting engagement strategies.
- Develop content and content strategy to support acquisition and branding objectives.
- Partner with field sales and Lifecycle team to grow accounts.
- Product expansion: build awareness & usage of CareCredit and new SYF Health & Wellness products as they are launched in the medical space.
- Strategize and execute client-level marketing programs for industry partnerships / clients including B2B2C marketing.
- Partner with BD and sales team to identify and create strategies and support tools for lead generation, lead nurture, and lead conversion including, pitch decks, slides, performance calculators, etc. to acquire and grow client relationships.
- Manage development of educational online and offline content (webinars, videos, case studies, and white papers).
- Collaborate with internal teams to manage industry B2B paid advertising (digital-paid search, paid social, retargeting).
- Perform other tasks as assigned based on business needs.
**Qualifications/Requirements**:
- Bachelor's Degree OR in lieu of a degree, a high school diploma and 8 years of marketing experience identified below.
- Ability to travel 30%
**Desired Characteristics**:
- MBA
- Partner / Client marketing experience
- Creative agency account management experience
- Consumer marketing experience working on acquisition campaigns.
- Heathcare Marketing Experience - Dental / Cosmetic preferred.
- B2B and B2B2C marketing experience
- Experience managing creative agencies, research or analytic partners
- Experience or exposure in market intelligence or research
- Flexible, high energy, self-starter with an emphasis on action rather than analysis
- Able to work in a fast-paced, complex, environment and manage multiple projects with little supervision
- Collaborative team player with ability to influence across all levels of organization
- Excellent verbal and written communication and presentation skills
- Able to interpret campaign and market analytics, A/B test and pivot campaigns / strategies to drive growth
**Grade/Level: 11**
***
The salary range for this position is **90,000.00 - 155,000.00** USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
**Eligibility Requirements**:
- You must be 18 years or older
- You must have a high school diploma or equivalent
- You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
- You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
- New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
**Our Commitment**:
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