Manager, Performance Marketing
4 weeks ago
**Company Description**:
At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
**Position Description**:
The Performance Marketing manager is accountable for driving full-funnel efforts across performance media and site marketing to drive awareness and e-commerce business growth, for all Revlon brand Direct-to-Consumer (DTC) properties. The Performance Marketing Manager will oversee the day-to-day campaign management, manage a full
- service media agency, drive successful campaigns, drive the innovation/testing roadmap, and optimize performance against key KPI’s and performance targets. They will plan, execute, and optimize all performance media tactics and budgets at yearly, monthly and weekly levels in order to exceed ecommerce revenue and growth targets. The Performance Marketing Manager reports to the DTC Director of Digital Marketing. This role sits within Sales working collaboratively with Brand Marketing, our Digital Center of Excellence, Creative, Media, Customer Marketing, Planning, Development, IT and Finance. The DTC Performance Marketing Manager will report to the DTC Digital Marketing Director.
**Major Duties**:
- Lead, develop, and implement a unique channel mix strategy tailored to each brand within the direct-to-consumer portfolio. Define mix of tactics and platforms, ensure executional excellence, measure monthly/weekly/daily performance to optimize spend and mix. Drive strategic decisions for new product launches and evergreen campaigns to maximize client acquisition, customer engagement, and revenue outcomes.
- Create multi-channel campaigns across affiliate, paid search, shopping, display, paid social, and site marketing initiatives to improve reach, engagement, ROAS and revenue. Help develop and communicate tactic mix, setting specific KPI’s, campaign results, and project recommendations with a focus on audience building, and balancing ROAS/revenue goals with driving brand equity.
- Own and oversee day to day operations of DTC digital marketing channels and drive channel goals, specifically on customer acquisition, ROAS, Revenue, CTR, CPA, Traffic, and conversion KPI’s.
- Manage the full campaign process from the planning, costing, model building and execution of ongoing DTC campaigns. Continually adjust and evaluate strategies based on budget restrictions, revenue goals, and performance metrics to drive optimal results. Coordinate development, design, and creation of site and media assets. Ensure campaigns are consistent, attractive, cost effective, relevant, and aligned with other areas of the business, at all times. Continually test and optimize creative elements to boost overall performance outcomes.
- Own campaign briefing process, assets, schedules, and project organization to ensure both requirements and delivery dates are clearly communicated, understood, and executed.
- Manage channel marketing cadence which support key brand initiatives, franchises, and nurture 1:1 customer relationships
- Plan promotional campaigns to increase AOV, reduce churn, improve overall lifetime value (LTV) and therefore support net revenue growth of the business
- Plan budget, forecast and track spend per channel. Proactively manage budget to meet the desired balance between ROI and spend, working closely with finance and procurement when necessary. Exercise bottoms up forecasting and assist with budget planning.
- Integrate closely with data & analytics teams to conduct thorough customer analysis for integration into key strategies. Identify priority segments, channels, and platforms to inform personalized and efficient performance marketing strategies. Own testing roadmap to refine and optimize marketing initiatives.
- Work closely with the global marketing, brand mark
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