Tiktok Shop Ad Manager/paid Media Manager
2 weeks ago
As a TikTok Shop Ad Manager, you will be responsible for driving the success of our advertising campaigns on TikTok, with a primary focus on promoting our products and driving traffic to our TikTok Shop. You will work closely with the marketing team to develop and execute innovative advertising strategies tailored to the TikTok platform.
**Responsibilities**:
- **Campaign Management**: Plan, execute, and optimize TikTok ad campaigns to drive traffic, increase brand awareness, and generate sales for our TikTok Shop.
- **Content Creation**: Collaborate with the creative team to develop engaging ad content, including videos, images, and captions, that resonate with TikTok's audience and align with our brand identity.
- **Audience Targeting**: Utilize TikTok's ad targeting options to reach our target audience effectively, including demographic targeting, interest targeting, and lookalike audience targeting.
- **Budget Management**: Manage advertising budgets effectively to maximize ROI and achieve campaign objectives within allocated budget constraints.
- **Performance Analysis**: Monitor campaign performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS), and provide regular reports and insights to optimize campaign performance.
- **Stay Updated**: Stay informed about the latest trends, features, and best practices on TikTok and incorporate them into our advertising strategies to maintain a competitive edge.
- **Collaboration**: Work closely with cross-functional teams, including marketing, creative, and e-commerce, to ensure alignment of advertising efforts with overall business goals.
- **Compliance**: Ensure compliance with TikTok's advertising policies and guidelines, as well as any relevant regulations or laws pertaining to advertising and e-commerce.
**Requirements**:
- **Experience**: Proven experience managing TikTok advertising campaigns, preferably within the e-commerce or retail industry.
- **Creativity**: Strong creative skills with the ability to develop engaging ad content that resonates with TikTok's audience.
- **Analytical Skills**: Excellent analytical skills with the ability to analyze campaign performance data and derive actionable insights to optimize performance.
- **Technical Proficiency**: Familiarity with TikTok's ad platform and tools, as well as basic knowledge of digital marketing analytics tools such as Google Analytics.
- **Communication Skills**: Strong communication and collaboration skills with the ability to work effectively in a team environment.
- **Adaptability**: Ability to adapt to a fast-paced, dynamic environment and quickly learn and implement new strategies and best practices.
Pay: $75,594.00 - $82,621.00 per year
**Benefits**:
- Flexible schedule
- Paid time off
Schedule:
- 8 hour shift
Ability to Relocate:
- El Monte, CA 91731: Relocate before starting work (required)
Work Location: Hybrid remote in El Monte, CA 91731
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