Associate Media Planner, Health Media
2 months ago
Hybrid
Agency:
Havas Edge Boston
Job Description Summary:
WHAT WE NEED:
The Associate Media Planner, Health Media serves as a client advocate, driven to see our Health and Pharma clients' businesses thrive. You’re creative, analytical, and a reporting guru, with a proven track record of facing problems with confidence, overcoming obstacles with limited time or resources, and maintaining composure under pressure.
As a member of the Health Media team, you will support in the development and execution of performance marketing campaigns that exceed client’s objectives and goals, all while absorbing as much media knowledge as possible.
This is an entry-level position where you will learn and expand your knowledge of the health/pharma industry, digital media, and performance marketing space and will offer a continued growth opportunity within Havas Edge
Job Description:
WHAT YOU’LL DO:
- Aid with the development, coordination, execution, and optimization of performance-based digital media programs to deliver on our client's KPIs and business goals with support of the wider Health Media team
- Work closely with media and strategy teams to develop and maintain media plans and review action item deliverables daily
- Monitor media investment campaigns and collaborate with team members to optimize reporting, pacing and performance measurements
- Assist with client reports to keep clients and internal stakeholders updated on the status of media campaigns and proactively find opportunities to optimize campaigns by diving into analytics and trends
- Maintain account files and documentation within internal servers and databases
- Maintain client media buy details and prepare media authorizations
- Prepare and maintain online creative traffic masters, and gather ad specs to be shared with client and creative agencies
- Monitor and maintain reconciliation reports, including running reports to update booking system with current month end activity
- Perform regular quality assurance checks on assigned client campaigns to ensure they are running as contracted
- Support with PowerPoint presentations for clients, partners, and internal stakeholders
- Collect leads from media partners, and organize, scrub, and prepare summaries
- Gather market and media research, and compile competitive spend reports
- Schedule and coordinate vendor meetings when requested
- Assist in sending vendor RFPs and collect/organize completed RFPs
- Keep up to date with the evolving digital space and relevant cultural events that may have an impact on campaign strategy and performance.
WHO YOU ARE:
- 0 - 1 years' experience in the media/advertising space
- You are skilled in Microsoft Office Suite (Word, Excel, PowerPoint) with the ability to adapt/learn new technologies, tools, and platforms
- You can manage multiple projects with short timelines in a fast-paced dynamic environment and experienced in managing projects from concept to completion
- You work well under pressure, while maintaining accuracy, strict confidentiality, and a professional demeanor
- You are proactive in identifying issues and troubleshooting solutions before they escalate
- You have outstanding written and oral communications skills and the ability to think strategically
- You can work both independently and in a team environment
- You demonstrate excellent problem-solving and decision-making skills
- You have a high level of attention to detail and organization
- You have a desire and ability to thrive in a fast-paced environment
- You are self-motivated; inquisitive, proactive & strong initiative (learns/ask questions, applies, grows)
Preferred Education, Experience, & Skills:
- Bachelor’s Degree in Marketing, Advertising, Business, or related field of study
- You have some knowledge of digital marketing and campaign success metrics
- You have prior experience in digital media planning and buying, along with assisting in large-scale, multi-channel campaigns
- You are familiar with DCM/Campaign Manager 360
- You are familiar with core online tools and media planning tools
- You have strong qualitative and quantitative analytical skills
WHO WE ARE:
Build the Business. Build the Brand.
At Havas Edge we influence people to act by combining multi-channel marketing and commerce, plus the creative and technology that powers them. Our work results in profitable growth and lasting relationships between customers and our clients’ brands.
We are an award-winning, international, performance marketing agency with a proven track record of helping clients succeed. We're an integrated agency that embraces every media channel; a creative powerhouse that loves data and analytics, and a passionate partner committed to giving clients more for less. With expertise across all digital, broadcast, and media domains, we help our clients build their businesses and brands - in that order.
Havas Edge is part of the Edge Performance Network (EPN), a full-service, global performance
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