Advisor, Data Science

2 weeks ago

New York, United States TransUnion Full time

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**What We'll Bring**:
**What You'll Bring**:

- Experience in marketing mix models (MMM), multi-touch attribution (MTA) models, experimentation, multivariate regression, time-series modeling, Bayesian statistics, segmentation modeling, machine learning, data mining, simulation, optimization, and/or forecasting
- Technical or programming skills to handle big data, online search, online advertising attribution and online/offline marketing optimization problems
- Experience with SQL, R, Python, Spark, Matlab or similar is required
- 10+ years of quantitative analytics experience with marketing metrics and tracking, marketing analytics, and attribution modeling is desirable
- Ability to mentor junior data scientists and offshore associates
- Ability to manage multiple projects with a large cross-functional team Strong work ethic with the ability to learn in a fast-paced environment, adapt to the situation, be flexible and nimble in terms of work planning, and to think quickly on your feet

**We’d Love to See**:

- 3+ years of work in Digital Analytics with hands-on experience in Adserver/Web Analytics Logs
- 3+ years of work in digital AdTech industry with thorough understanding of digital metrics
- 3+ years of mentoring junior data scientists

**Impact You'll Make**:

- You’ll help clients know everything they can about their customers and prospects, deliver exceptional customer experiences, and know if their marketing worked and how to make it better.
- You’ll help diagnose business needs, translate into questions that Transunion will answer, and architect data models to implement our solutions.
- You’ll work closely with other data scientists, consultants, and external clients to identify new insights, translate findings into the stakeholder’s native language and tell stories to make complex things simple to understand.
- Implement multi-touch attribution models (MTA), marketing-mix models (MMM), and experimentation studies to address marketing effectiveness, return on investment (ROI), brand equity impact, segmentation, pricing, and environmental factors
- Design the unified model structure, variable entities, and variable transformations
- In our TransUnion proprietary analytics platform build multi-touch attribution models (MTA) and marketing mix models (MMM) that are based on statistics, econometrics, and/or machine learning techniques such as logistic regression, choice model, time-series model, panel data model, Bayesian statistics, ridge regression, structural equations, probability theory, clustering algorithms, etc.
- Analyze big data sets to generate deep insights on paid media, organic media, market conditions, web navigations, and individuals’ propensities on multi-step conversion activities in the consumer journeys
- Validate model results and package them into insightful client-friendly reports on ROI analysis, forecasting, simulation and optimization
- Ensure rigorous quality control and detect anomalies in the model with ongoing new data stream
- Oversee all analytics work stream and mentor onshore/offshore data scientists
- Participate in client meetings and lead analytics discussions
- Collaborate with external client teams to ensure alignment on modeling methodologies, model validation metrics, actionable insights, and analytical/technical best practices, and help to enhance our analytic solutions for client needs
- Cross-functional leadership and best practices
- Interact with multiple functional teams across the firm to provide and improve our end-to-end solution and implement new analytics capabilities: Data Operations, Solution Architects, Consulting Services, Product and Engineering
- Drive and define cross-functional best practices ensuring quality delivery and instituting processes to improve efficiency of our analytic solutions
- Data Science leadership
- Develop next gen marketing analytics for unified consumer-centric solutions that incorporate new data assets such as individuals identity data, cross-devices, addressable TV, segmentation, targeting, and test results
- Mentor junior data scientists while coordinating with data science leadership to align against broader business objectives and team development

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

**Benefits**:
TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional (following any short-term disability) 10 weeks of parental leave with gradual return, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our onli

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