Regional Marketing Coordinator

2 weeks ago

Philadelphia, United States Systems Limited Full time

**Position Summary**
The regional marketers (“RMs”) are those on the “front lines” of the Marketing Department and act as the go-to person for all marketing efforts driven by their assigned offices or regions. RMs’ projects are primarily driven by the Office Managing Partner (“OMP”) in their office, and in relation to firm-wide branding campaigns executed locally. In addition, RMs provide support for industry/practice development efforts within their region, in collaboration with Business Development (“BD”).

This position is responsible for strategically executing various regional and practice group marketing initiatives in the Philadelphia, Princeton and Wilmington markets. The individual is the regional marketer in the region, and as such, must be visible, approachable, flexible, and proactive.

**Essential Functions**
Office Managing Partner (OMP) relationships and elevating the organization brand in Philadelphia, Princeton and Wilmington:

- Collaborate directly with the OMPs to coordinate and oversee all external and client-facing initiatives in the Philadelphia, Princeton and Wilmington markets
- Support strategic development and tactical deployment of marketing programs that build the organizations brand within the Philadelphia, Princeton and Wilmington markets including advertising, sponsorships, client educational and entertainment events, and community support initiatives. Leverage broader firm-wide client development and profile-raising efforts
- Coordinate community support and office-supported practice development sponsorships at the local level, including ads, branding, attendance at events, and evaluating ROI
- Work with OMP to determine viability of regional market client entertainment requests (such as sporting events) and client receptions. Execute requests according to established best practices, including site selection, mailing list development and circulation of same, tracking RSVPs, logistics for guest reception, on-site management, and follow-up with targets. Regional entertainment may be on behalf of practice groups, OMP, or industry-related groups
- Coordinate with the OMP on regional marketing budget matters. This includes consultation on budget development (defining priority programs for funding); monitoring actual expenditures versus budget; evaluating expenses; (re)classifying expenses; maintaining budget files; contacting Accounts Payable with questions or to request investigation; verifying expenses and invoices; and preparing check requests
- Drive internal communications for the offices and report marketing/BD successes
- Work directly with the OMP to monitor competitive developments within the region and recommend marketing responses
- Work with OMP and the office administrative teams to develop and implement the offices strategic plan
- Implement firm-wide branding campaigns at the local/regional level as assigned
- Gather financial information through various financial report links specific to objectives of requests and synthesize that information into usable presentation formats
- Act as local support for firm-wide initiatives, such as Alumni, Diversity & Inclusion/ Women’s Initiative, Pro Bono
- Stay abreast of PR activity & initiatives relating to assigned region and connect lawyers with PR team members as matters/projects arise
- Participate in the new attorney onboarding process
- Oversee external local/regional marketing vendor relationships
- Work with in-house Graphics Team to prepare appropriate community support advertisements, invitations, and other collateral designs
- Track attorney board memberships, leadership activity & professional affiliations

Collaboration with Business Development (BD) on Practice and Industry
- Driven Projects:

- Organize and perform marketing & BD training for lawyers locally as needed/requested and educate lawyers and secretaries in assigned region regarding new processes
- Lateral recruitment - assist with local elements of the onboarding plan with appropriate PR/Communications and BD team
- Work with BD to gather information on and assess membership opportunities in regional business and/or trade organizations and boards
- Collaborate with BD on region-specific marketing collateral as needed

Events:

- Organize all in-person, hybrid, and virtual regional profile-raising & cross-practice events, including community support galas/dinners, office anniversary/milestone events, webinars, internal Senior Management/Executive Committee meetings and regional MCLE Days (multiple practice) according to established best practices, including: site selection, mailing list development and circulation of same, tracking RSVPs, catering management, logistics for guest reception, on-site management, and follow-up with targets, etc.
- In collaboration with practice group events/seminars, team with BD members with on-site logistics and execution. This would include event registration, conference room reservations, and liaisin

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