Social Media Manager

2 weeks ago

Santa Ana, United States First American Financial Corporation Full time

**Who We Are**:
**What We Do**:
**What You'll Do**:
**Campaign Planning and Execution**
- Bring brand positioning to life through social: Execute social marketing framework for enterprise campaigns and initiatives. Understand local market objectives and priorities to customize for local usage and optimization.
- Develop, execute, and manage separate paid and organic community growth and engagement strategies in alignment with brand objectives across multiple social media channels.
- Work with division leadership to brainstorm and develop content and campaign ideas from the ground up.
- Own, maintain and effectively communicate campaign and content calendars and ensure content approval process is followed.

**Social Content Development**
- Ability to produce and curate various content material and formats appropriate for enterprise, divisional, and employee-level distribution, cultivating engaged social audiences.
- Creates content that aligns with audience, brand, campaign and/or channel strategies.
- Demonstrates excellent writing/editing skills by creating original content and campaigns that are engaging, concise, and aligned with social and ad platform best practices.
- Works with the internal creative agency to produce visual elements to support social messages.
- Use social strategy (including brand voice & style guides) to plan content that will reach and resonate with target audiences conducting A/B testing.
- Develop toolkits, resources, and templates to help business unit marketing teams understand social channel nuances and drive efficiencies in the content creation process.
- Proactively seek ways to innovate based on social platform capabilities and strengths.

**Community Management**
- Manage divisional social channels including LinkedIn, Facebook, Instagram and YouTube.
- Monitor community discussions daily, route customer inquiries accordingly, and engage to ensure First American provides a responsive online presence.
- Track community activity/metrics and identify opportunities to improve the channel experience for our audiences.
- Serve as the SME for social media channels and the community platform.

**Social Media Reporting**
- Tracking community engagement, activity, and content performance via social media analytics.
- Continuously monitor and report organic and paid content performance, fine-tuning tactics to optimize engagement and customer experience.
- Prepare reports to deliver insights regularly (weekly, monthly, quarterly, ad hoc) that guide content development, engagement practices, amplification efforts, business actions, audience trends, competitive information, and ongoing community management improvements.

**Best Practices and Training**
- Share our social marketing best practices across the division and regional marketing leaders.
- Work alongside the group marketing leadership to develop social media training and deliver it to divisional marketing managers, teaching and presenting in a digestible manner.

**What You'll Bring**:

- _ Efficient Organization and Flawless Execution_: Attention to detail, accuracy in data management, great writing and presentation skills are necessary, as well as excellent communication abilities. Organization and prioritization skills are imperative. The ability to track projects, conversations and deliverables across different functions and teams at once is needed.
- 3+ years of social media experience in a B2B environment in marketing, communications or related field.
- 2+ years working with various social media technology stacks (employee advocacy, social media management solutions, business manager, paid advertising, etc.)
- Proven experience implementing social marketing campaigns for big brands. This person will have shown the ability to work with the culture of big, complex organizations.
- Creative thinking - ability to develop, edit and proofread content. Writing samples will be requested.
- Strong technical understanding of and interest in the major social media channels along with their best practices in a business setting including LinkedIn, Facebook, Instagram and YouTube.
- Exercises good judgement - ability to quickly assess a situation for risk and escalate/involve others before making decisions.
- Ability to adhere to marketing and brand guidelines.
- Pivots positively to ever-changing social and business environments.
- Understands and models company and department culture.
- Teamwork and collaboration - ability to partner with peers to accomplish projects.
- Organizational skills and the ability to multi-task. Must enjoy fast paced, dynamic work with quick turn-around time on projects.

Pay Range: $63,540 - $112,960 Annually

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

**What We Offer**:
By choice, we don’t simply ac

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