Branch Network Go-to-market Program Management Lead

5 days ago


New York, United States Citi Full time

In support of the Branch Network strategy and investments, The Branch Network Go-to-Market Strategy Program Management Lead will play a key role in leading programs and initiatives tied to driving growth across the Branch Network. Core to this will be responsibility for defining and deploying a disciplined model for successful sales support and execution of new (De Novo), relocated and renovated branches, in addition to amplifying Citi’s Community engagement strategy within the Branch network. This individual will partner across the Branch Network, Network Distribution, Marketing, Public Relations, Wealth, Consumer Analytics and Community Engagement teams to stand up an interdisciplinary program. Scope of work includes leading a cross-functional program to amplify and deliver programs tied to Citi’s LMI/Community Engagement efforts and coordinating marketing and Public Relations support for openings and branch opening events. Strong communication, organization and diplomacy skills are required in order to manage complex deliverable, and guide, influence and convince others, in particular colleagues in other areas and occasional external customers.

**Responsibilities**:

- Leads cross-functional program to amplify and build upon Citi’s LMI/Community Engagement strategy through in partnership with Community Relations, Public Relations, Real Estate and Branch experiences
- Delivers against go-to-market strategies to ensure disciplined execution, accountability and returns against key Branch Network programs, including de novo / renovation investments and LMI / Community engagement
- Understands and documents client needs relative to areas of investment, leveraging internal partners and field expertise to develop programs that will resonate and drive value for our stakeholders
- Engages across lines of business to develop and deploy choreographed partnerships in new / renovated branches, driving to right-sized staff, pre
- and post-open plans, goal setting and enablements
- Partners with Marketing to develop the right tools and offers to meet local communities’ needs and branch goals in new, existing and LMI markets
- Works with Public Affairs to develop a Branch Network strategy that drives deep awareness and appreciation of the Citi strategy to invest in and support our branch communities
- Engages with sales leaders to understand and meet branch needs when supporting new and strategic markets
- Supports planning, directing and coordination of day-to-day activities tied to a portfolio of programs.
- Oversees program plans to meet business needs
- Ensures all stakeholders are identified and included in scope definition activities and understand the program schedule and key milestones. Monitors program commitment from those assigning resources.
- Escalates program risks to the Program Director, or Program Sponsor, when appropriate.
- Creates the program risk management plan.
- Directs area supported through responsibility for delivery of end results and shared responsibility for budget management; accountable for resource planning.

**Qualifications**:

- 6-10 years of experience in Sales and Service, Banking or Client Experience Strategy or a relevant field
Consistently demonstrates clear and concise written and verbal communication
- Demonstrated relationship management skills with the ability to influence key stakeholders.
- Experienced presentation skills.
- Negotiating skills and ability to influence internal partners
- Ability to manage complex programs.
- Strong orientation to and ability to manage metrics.
- Strong organization, presentation and communication skills.

**Education**:

- Bachelor’s/University degree
- **Job Family Group**:
Project and Program Management
- **Job Family**:
Program Management
- **Time Type**:
Full time
- **Primary Location**:
New York New York United States
- **Primary Location Full Time Salary Range**:
$129,840.00 - $194,760.00
- **Anticipated Posting Close Date**:
Jul 01, 2024
- Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**.

View the **EEO Policy Statement**.

View the **Pay Transparency Posting


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