Assistant Communications Specialist

3 weeks ago

Pomona, United States California State University Full time

**Job no**: 539918

**Work type**: Staff

**Location**: Pomona

**Categories**: Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing/Communications

**Type of Appointment**: Full-Time, Probationary

**Job Classification**: Public Affairs/Communications Specialist I

**Anticipated Hiring Range**: $3,505 - $3,600 per month

**Work Hours**: Monday - Friday, 8am - 5pm

**Recruitment Closing Date**: June 18, 2024

**THE DEPARTMENT**:
The Office of Student Success provides leadership for multiple units focused on meeting the needs of Cal Poly Pomona's diverse student body. The Office of Student Success oversees the coordination of academic advising initiatives to achieve shared goals, and the development and implementation of academic intervention programs to help students make timely progress toward degree completion. Student Success provides oversight for academic and student success as related to academic policies, university advising, academic-related initiatives, and strategic planning. The office handles student petitions related to academic issues, including general academic petitions, retroactive withdrawals, grade appeals, academic renewal, and records the completion of culminating experiences. Student Success provides oversight for University Advising, the Bronco Advising Center, Student Communication, Advising Technology, Undeclared Advising, Early Alerts Programs, Graduation Pledge Programs, the Early Start Program, the Learning Resource Center; Bronco Tutoring; First Year Experience (FYE); Science, Technology, Engineering, and Mathematics Students United to Create a Community for Engineering and Science Success (STEM SUCCESS); Reading, Advising, and Mentoring Program (RAMP); and the University Writing Center. The office of Student Success collaborates with Academic Program, Enrollment Management Services, and College leaders to support students in meeting their academic goals.

**DUTIES AND RESPONSIBILITIES**:
Digital Student Communication Needs:

- Assistance in supporting communication needs for Student Success units/initiatives; which includes reaching out to target student populations in the Academic Support & Learning Services portfolio (I.e. students involved in Bronco Navigators, Early
Start/Bronco Scholars, First Year Experience, I AM FIRST, Learning Resource Center, Reading, Advising & Mentoring Program, and PolyTransfer)
- Support in deploying Student Success marketing campaigns such as writing, editing, and proofreading communications for targeted groups such as first-time freshman and transfer students to support their transition to the university
- Consulting on Student Success website expansion and enhancements; participating in ongoing management of website while creating liaisons with campus offices/organizations such as Strategic Communications, Information Technology, Enrollment Services and Provost's Office
- Provide assistance with bi-weekly BroncoBytes student newsletter. Work to identify story opportunities, develop an angle for written or other communication pieces, and assist in developing campaigns.

Billy Chat Support:

- Brainstorming and drafting text message campaigns on advising and academic support; keeping students informed on important dates/deadlines and support programs/services that could facilitate timely graduation and prevent roadblocks along the path towards graduation
- Support in organizing text campaign calendar
- Support in measuring campaign effectiveness using data analytics from Billy Chat platform and institutional reports
- Answering escalated student messages about campus services with the appropriate ability to handle sensitive and confidential information
- Assistance in maintaining Ask Billy question-and-answer database accurately and efficiently

Social Media
- Brainstorming and drafting social media campaigns on advising and academic support; keeping students informed on important dates/deadlines and support programs/services that could facilitate timely graduation and prevent roadblocks along the path towards graduation
- Working with campus partners on content for social media partnerships and takeovers; promoting and publicizing institutional activities and programs to the media; capitalizing on media opportunities by identifying potentially newsworthy topics; determining strategic placement of information in the media; preparing and disseminating information and news stories to the media
- Support in organizing social media calendar
- Support in measuring campaign effectiveness
- Basic knowledge of applicable copyright and other laws pertaining to written materials, news media and confidentiality.'

**QUALIFICATIONS**:

- Entry to the first level within this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the fie

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