Cfc Business Intelligence Product Director

2 weeks ago

New York, United States Pfizer Full time

ROLE SUMMARY

The CFC Business Intelligence Product director is a new role within the CRM Business Product team directly reporting to the CRM Tech Lead within the Customer Engagement Technology & Innovation organization in the Chief Marketing Office (CMO). The product role will be a business lead responsible for CFC business intelligence platforms and tools supporting customer facing colleagues across healthcare providers communications. This role will leverage the product model to drive objectives to support how CFCs use information during different pre, during and post HCP engagements via CFC CRM technology. They will collaborate with Pfizer’s digital team, CMO and the business to set and deliver on Objectives and Key results (OKRs) aligned with the strategy and vision. In turn, contributing to amplify a singular CRM across Pfizer enterprise and unlock core business priorities. The CFC Business intelligence product role will focus on the short and long term direction of platform and tools which are utilized throughout the CFCs pre, during and post engagement with HCPs especially relating to targeting, pre call planning, dynamic messaging, next best action and CFC reporting to support the CFC effectiveness.

ROLE RESPONSIBILITIES
- Oversee overall CFC CRM roadmap relating to Customer Facing Colleague HCP engagement phases and execution to ensure high-quality delivery aligned with intended business outcomes.
- Leads development of Objectives and Key results (OKRs) for products across the CFC Business intelligence products.
- Forge strong partnerships with the CFC CRM Business Product Lead, CMO, Customer Engagement / effectiveness, Commercial Analytics and Digital teams to streamline technology dependencies and bring operations to life.
- Drive standardization, consolidation and scale of CFC Business Intelligence technology and architecture products across teams and centralize / streamline business input and decision making to ensure requirements are met effectively and efficiently; support adoption of product, including preparing CMO partners and business for digital releases and key operational impacts.
- In collaboration with CFC CRM Business Product lead; manage relationships and engagements with the relevant product group technology vendors in collaboration with digital and procurement team(s) to ensure Pfizer’s business requirements are being addressed; Explore external platform and technology landscape and evaluate potential new solutions against business needs in collaboration with digital; own ‘buy’ decisions for new platforms and technology.
- Working closely with partners to integrate HCP CRM engagement data with current and future CFC CRM
- Collaborate closely with stakeholders;
- Support privacy, digital, legal, regulatory and compliance teams in setting and deploying data standards, policies and procedures in context of the CFC business intelligence products
- Collaborate with digital team on product decisioning / strategy as well as day to day product delivery within the agile teams, including with technical / engineering team on hands on solution development and management of external development vendors.

BASIC QUALIFICATIONS
- BA Required; MBA or equivalent Master’s-level education preferred
- 10+ years in Product management, product owner, product analyst, or other related product roles
- At least 5 years experience in developing and deploying software, platform infrastructure for large enterprises
- Leading and understand agile ways of working and product development lifecycle.
- Navigating consumer privacy and / or healthcare data landscape at scale
- Leading / Contributing to CRM technology for an innovative multi brand global Fortune 500, Health, Pharma or regulated B2B and / or consumer org
- Integrating sales and marketing technology and customer journeys across channels
- Deep understanding and passion for CRM and CDP platforms, technologies (especially in areas across Customer facing colleagues)
- Experience in working with engineering teams in designing scalable architecture that meets the needs of marketing and sales co-workers.
- Experience evaluating product decisions strategically and making prioritization tradeoffs, leveraging large datasets to make data driven product decisions while collaborating with multiple stakeholders and cross functional teams.
- Excellent interpersonal skills and mastery of working in a matrixed environment.
- Self-motivated with demonstrated ability to execute with speed and high quality.
- Demonstrated business acumen strong analytical skills and mindset.
- Role model for the PFE values (Courage, Excellence, Equity, Joy)
- Experience in leading complex, large scale business projects and initiatives, identifying risks and removing roadblocks to enable teams to achieve successful delivery.
- Strong writing, presentation and influencing skills.
- Ability to thrive under pressure, take accountability and to meet deadlines.
- Discretion and tr

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