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Director, Brand Marketing
3 months ago
**Overview**:
Our Consumer Marketing team within the Paramount Streaming group is charged with distribution and monetization of premium content across the spectrum of digital partnerships and business models. This includes our direct-to-consumer subscription service, Paramount+.
The Consumer Marketing Team is a diverse and agile group that works in an exciting and fast-paced environment, working cross-functionally across different departments and divisions and partnering with multiple technology/distribution partners to ensure that we deliver great streaming content to consumers, however and wherever they want to consume it. Join the team
**Role and Responsibilities**:
The Director, Brand Marketing, Paramount+ is tasked with delivering high impact domestic brand marketing campaigns while scaling the brand's definition and differentiation to drive unaided awareness, consumer engagement and user acquisition gains for the streaming service.
**Your Day-To-Day**:
- Develop brand strategy to drive brand growth & development
- Lead customer research related to brand projects
- Drive growth in brand awareness and equity critical metrics for Paramount+
- Shape the ongoing brand strategy to differentiate the service and tell the compelling story of what sets us apart from the competitive set
- Lead campaign execution and measurement for ongoing brand campaigns for the master brand and service and drive cohesion of brand positioning across cross-functional teams
- Implement and enforce brand identity, positioning and usage guidelines to ensure compatibility across all marketing communications, including brand and verbal identity and brand hierarchy toolkits for the master brand as well as Original series branding.
- Responsible for managing the marketing budget and expenses related to brand campaigns partnering closely with the Media Strategy team.
- Partner with Data and Insights Group to develop, update and improve reporting that tracks and evaluates brand performance critical metrics and their impact on subscriber acquisition and retention
**Key Projects**:
- Partner with Senior Director, Brand Marketing, Paramount+ to oversee brand campaign development and execution, coordinating efforts across a cross-functional team including customer acquisition, retention, performance marketing, social media, media, partnerships and more.
- Partner with the creative services team to develop creative assets for ongoing brand campaigns.
- Lead customer research related to brand projects.
- Develop innovative and long term brand strategies to drive growth
**Basic Qualifications**:
- Bachelor's degree in Marketing, Business, or related field. Master's degree is a plus.
- 10+ years’ experience working in a marketing organization
- History of managing a team.
- Experience growing a consumer product brand with key responsibility being driving and increasing brand awareness and brand health metrics in a highly competitive category
- Experience managing significant marketing and media budgets
- Experience overseeing internal and external creative and media buying teams and agencies.
- Consumer and direct marketing experience in the entertainment space a plus.
- Track record of demonstrating strong relationship building, interpersonal and cross-functional team partnership skills
- Strong critical thinking and analytical capabilities, particularly in customer segmentation and modeling
**Additional Qualifications**:
- Excellent oral and written communications skills, ability to communicate clearly and concisely.
- Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and partners
- Experience in digital streaming subscription services
- Strong interest in entertainment content
- Prior experience in a creative or ad agencies
LI-Hybrid
Join the Paramount Streaming Talent Community Get the inside scoop on life at Paramount Streaming and about career opportunities.
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
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