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Marketing Director
4 months ago
We're seeking an experienced eCommerce Marketing Director to drive our online growth strategies, with a focus on the jewelry industry. In this role, you'll develop and execute data-driven campaigns to optimize customer acquisition, retention, and overall eCommerce performance.
**Key Responsibilities**:
- Collaborate cross-functionally to manage eCommerce business aspects, including planning, content, merchandising, marketing, and operations.
- Develop strategies to achieve sales targets through customer acquisition and retention.
- Oversee website experience, ensuring user-friendliness and engagement.
- Implement digital transformation initiatives to personalize the customer journey and boost online sales.
- Analyze customer data to identify growth opportunities and improve key metrics.
- Execute initiatives to drive customer acquisition, engagement, conversion rates, and profitability.
- Prioritize website enhancements, A/B testing, and manage new projects.
- Ensure efficient eCommerce operations, including website, product, and administration management.
**Requirements**:
- Minimum 5 years of eCommerce experience, with 2+ years in a management role.
- Proven leadership and collaboration skills, working cross-functionally and with external agencies.
- Successful track record in achieving sales targets and optimizing customer experience.
- Deep understanding of eCommerce operations, website management, and online product management.
- Knowledge and experience in the jewelry wholesale industry.
- Strong analytical and data-driven decision-making abilities.
- Excellent project management skills, handling multiple initiatives simultaneously.
- Familiarity with popular eCommerce platforms (WooCommerce, Shopify, BigCommerce).
- Understanding of UX/UI design principles for website usability and conversion optimization.
- Knowledge of SEO best practices for website visibility and organic traffic.
- Familiarity with CRM systems for customer data management and personalized campaigns.
*
Pay: $21.00 - $29.00 per hour
Schedule:
- Monday to Friday
Work Location: In person