Gaming Product Introduction Lead

2 weeks ago


Spring, United States Hewlett Packard Full time

As the Gaming Product Introduction Lead, you will play a pivotal role in shaping the success of our gaming product launches. Your responsibilities will span from securing approvals for high-level global plans to driving sales through strategic execution. You’ll collaborate with cross-functional teams, oversee marketing operations, and ensure our gaming products resonate with diverse customer segments.

**Responsibilities**:

- Strategic Planning: Develop and gain approval for high-level global plans and budgets, aligning them with organizational objectives.
- Cross-Functional Leadership: Lead cross-functional teams and external agencies in executing product introduction plans.
- GTM Scorecard Ownership: Create and manage a comprehensive GTM (Go-to-Market) scorecard/dashboard, tracking key metrics, goals, and benchmarks.
- Post-Analysis and Action: Conduct closed-loop post-analysis for marketing programs, identifying actionable insights.
- Customer Segmentation: Define customer segmentation strategies on a global scale, tailoring gaming experiences to different player profiles.
- Marketing Operations Oversight: Manage global marketing operations, including CRM updates, accrual management, and collateral fulfillment.
- Sales Empowerment: Collaborate on advanced sales training materials to equip our sales force.
- Relationship Building: Partner with sales senior management for retailer/reseller account development, strengthening customer relationships.

**Education & Experience Recommended**
- Bachelor’s or Graduate Degree in Marketing, Business Administration, or related discipline, or equivalent work experience.
- Typically, 10+ years of experience, preferably in gaming product marketing or related fields.

**Knowledge & Skills**
- Agile Methodology
- Analytics
- Business Development
- Go-to-Market Strategy
- Market Research
- Digital Marketing
- Product Management
- Thought Leadership
- Value Propositions

**Cross-Org Skills**
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity

**Impact & Scope**
- Influences large functions and leads cross-divisional teams or projects.

**Complexity**
- Provides innovative solutions to complex problems within established policy.



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