Ww Marketing Npi Marketing Lead
3 weeks ago
**Job Summary**
- This role is responsible for executing marketing communications strategies within the assigned business area, adhering to established policies, standards, and direction. The role involves developing insights-led new product introduction assets in close collaboration with the business and regional marketing partners and ensuring alignment with the brand's guidelines.
**Responsibilities**
- Executes marketing communications strategies leveraging set policies, standards, and direction across the assigned business area.
- Develops insights-led new product introduction marketing assets that directly tie into the business goals and objectives, that in turn demonstrate clear ROI and increased brand metrics.
- Ensures close collaboration efforts with the business and regional marketing partners.
- Supports in the definition and development of customer facing value propositions and ensures consistent execution across the mix.
- Leads creation of marketing materials such as messaging, including claims, customer presentations, product brochures, videos, social content, and web content/tools, and ensures all content is aligned with the brand's messaging and guidelines.
- Leads competitive analysis and/or market research to identify opportunities and threats in the organization’s product and service segment.
- Solves difficult and complex problems with a fresh perspective, demonstrating good judgment in selecting creative solutions and managing projects independently.
**Education & Experience** Recommended**
- Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 4-7 years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field or an advanced degree with 3-5 years of work experience.
**Preferred Certifications**
NA
**Knowledge & Skills**
- Analytics
- Brand Management
- Brand Marketing
- Brand Strategy
- Branding
- Customer Relationship Management
- Data Analysis
- Digital Marketing
- Go-to-Market Strategy
- Key Performance Indicators (KPIs)
- Market Research
- Marketing
- Marketing Communications
- Marketing Strategies
- New Product Development
- Product Marketing
- Project Management
- Selling Techniques
- Social Media
- Thought Leadership
**Cross-Org Skills**
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity
**Impact & Scope**
- Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.
**Complexity**
- Responds to moderately complex issues within established guidelines.
**Disclaimer
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