Marketing Automation Specialist

2 weeks ago

Chandler, United States Vensure Employer Solutions Full time

**About Us**

**Position Summary**

As a **Senior Marketing Specialist - Automation**, you will be responsible for managing the marketing automation platforms at the company and fully leveraging their capabilities. Working closely with internal employees, Division Partners, Business Units and clients, this role will implement all programmatic and operational initiatives through the marketing automation platform. You will be responsible for not only overseeing the administration of the platforms, but also the day-to-day building of workflows, programs and campaigns.

**Essential Duties and Responsibilities**
- Monitor campaigns and their effectiveness and proactively suggest and implement optimizations.
- Create scalable processes that ensure best practices in campaign setup, conversion, nurturing, list hygiene, and database management.
- Update marketing campaign workflows as changes to business requirements dictate.
- Support marketing team in analyzing and reporting marketing data (campaign results, conversion rates, performance, etc.) to help shape future marketing strategies.
- Build custom SFDC campaigns to guide and advise campaign performance.
- QA campaign setup and data flow from Marketo and HubSpot to SFDC to ensure the integrations are activated for the right programs, and that lead and responses are routing and scoring properly across our tech stack.
- Assist with ongoing organizational efforts to streamline tech stack.
- Work with external partners (agencies, contractors) if needed to support campaign efforts.
- Other duties as assigned.

**Knowledge, Skills, and Abilities**
- Deep expertise in marketing automation processes including lead and campaign management, segmentation, personalization, dynamic content, and online marketing.
- Expertise in Marketo and HubSpot
- Displays proficient technology skills in Microsoft Office Suite.
- Excellent oral and written communication skills.
- Project management
- Motivated, process self-starter
- Professional and collaborative
- A strong passion for generating processes.
- A data-driven approach and desire to do things at scale.
- A strong communicator who can earn trust with key stakeholders across Sales and Marketing teams.
- Comfort handling multiple initiatives simultaneously and prioritizing accordingly with ambitious growth plans.
- Organized, analytical, and data driven.
- Have an interest in working in complex marketing/sales and product databases.

**Education & Experience**
- 3-5 years marketing experience
- Minimum 2-4 years experience in both Marketo and HubSpot software
- Bachelor’s Degree at minimum
- Experience building multi-audience and multi-channel campaigns on a global scale.
- Strong content creation and editing skills.
- Proven experience with troubleshooting systems, process, and data issues.
- Adobe Marketo Certified Engage - Certified Professional (Minimum) - Expert (preferred)
- All HubSpot Beginner Certifications in Marketing & Sales (Minimum)

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