Coordinator- Website 25s1

2 weeks ago

Batavia, United States Suncast Corporation Full time

The Website Coordinator will work closely with marketing and cross-functional teams to align website strategies with overarching marketing objectives. The Website Coordinator's primary responsibility is to ensure that our website effectively supports and enhances the company's branding, promotions, and marketing campaigns. This role involves continuous auditing of the website for updates and performance optimization.

**Responsibilities**:

- Oversee the day-to-day operations of the company's website, ensuring it is up-to-date, visually appealing, and user-friendly. Work in conjunction with a web developer to execute web updates and changes to the website.
- Work with a ticket system to manage website-related projects across the organization, coordinating timelines and deliverables.
- Manage the addition and updating of products on the website, ensuring accurate information, and assets are updated and follow our website style guides.
- Implement and maintain SEO best practices to enhance the website's visibility and ranking on search engines.
- Monitor website performance using analytics tools, gather insights, and prepare reports to identify opportunities for improvement.
- Continuously assess and enhance the website's user experience by conducting usability tests and incorporating feedback.
- Support the integration and management of e-commerce functionalities, ensuring smooth transactions and secure payment gateways.
- Address technical issues promptly, liaise with IT teams, and provide support to users experiencing difficulties on the website.

**Qualifications**:

- Bachelor’s degree in marketing, Web Development, or related field (or equivalent experience).
- Proven experience in website coordination, digital marketing, or related roles.
- Strong understanding of web design principles, user experience, and content management systems.
- Proficiency in using project management and ticketing systems to manage and prioritize tasks.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Detail-oriented with a proactive approach to identifying and resolving website issues.
- Analytical mindset, with the ability to interpret website analytics and performance data.
- Familiarity with HTML, CSS, PriceSpider, Unbxd, Zendesk, Magento, and basic web development concepts are a plus.
- Creative thinking and a passion for staying up-to-date with industry trends and emerging technologies.
- Strong organizational skills, file management, and image prep. Understanding of file sizes, dpi, RGB.

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