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Public Relations Specialist
3 weeks ago
**Essential Functions Statements**:
- Develop and implement communication strategies and tactics to support the overall Marketing Plan.
- Serve as the park’s chief storyteller, creating and disseminating compelling narratives about events, additions, and happenings within the park.
- Secure favorable press coverage across various media outlets, managing and mitigating any negative coverage.
- Schedule and make media appearances, serving as the primary on-camera spokesperson for the park.
- Develop, pitch, and follow up on story ideas for media coverage.
- Build and maintain relationships with key media contacts in South Georgia and North Florida.
- Assist the Director of Sales & Marketing in developing and monitoring marketing budgets.
- Contribute to the development of copy for promotional materials, including brochures, rack cards, mailers, websites, etc.
- Collaborate with Guest Services to respond to customer communications received through the park’s website and social media.
- Develop and maintain a crisis communications plan, managing the park's response to any crises effectively.
- Strategize and oversee the park’s social media channels and influencer outreach, ensuring creative and engaging content production.
- Lead and manage the park’s community relations activities, securing involvement in relevant events and charitable efforts.
- Facilitate internal and external communications, collaborating with all departments.
**Other Job Functions**:
- Represent the park in various professional groups and associations.
- Assist in the creation and execution of the park’s special events.
- Act as a media and community advocate within park management.
- Perform other duties as specified.
**Experience**: Preferred
- 2 year(s): Marketing with a focus on Public Relations
**Education**: Preferred
- Bachelors or better in Communication or related field
- Bachelors or better in Marketing or related field
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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