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State Director, Southern Ca
3 months ago
Position Title: State Director, Southern CA
Location: Los Angeles, CA, US, Remote
Careers that unlock the magic of human connection
Who we are
Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión Tequila, as well as many more superior wines and exquisite champagnes
Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, _convivialité_ it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of _je ne sais quoi_ and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business
Position Summary
At Pernod Ricard USA, we have accelerated and transformed our organization around experiences of conviviality, placing the consumer at the heart of our business model. The State Director plays an important role in our mission to drive the success of our complete portfolio across our entire customer base.
- making, and business opportunities.
This position reports directly to the Area Vice President and will be based in Southern California. Reporting to the State Director are Market Managers.
Major Responsibilities / Accountabilities
- Lead distributor partners to sell and execute against the holistic PRUSA brand and portfolio plans and programs in designated state:
- Manage dedicated Distributor resources (when applicable) within State and partner closely with split-book and full-book Distributor teams to ensure prioritization of PR USA portfolio of brands.
- Serve as the local Distributor’s main point of contact for communication -establish and foster Distributor relationships at the State and Local levels and attend local Distributor calls / meetings in coordination with Customer Development team, as needed.
- Drive Distributor execution of programming while working within the context of Market’s AOP.
- Ensure data-driven decision making in assigned State through the utilization of data dashboards. Effectively utilize the data meet market goals, as well as to regularly track and inform Distributors of progress against goals.
- Enforce and measure Distributor’s utilization of service standards.
- Utilize educational materials to educate Distributors on PR USA portfolio.
- Collaborate with Distributors, Field Marketing, and Customer Development team (as applicable) to ensure timely and accurate POS ordering, logistics, and distribution from HQ to our Distributors and to key accounts.
- Conduct “work withs” with distributor and PR USA field and Customer Development team (as applicable) to ensure compliance and keep abreast of distributor practices and customer trends.
- Lead and drive the State P&L, pricing execution and demand forecasting, achieving all relevant financial targets and KPIs:
- Own state-level demand planning forecast by closely working with Distributors, Chains, and Field Finance; follow process driven by Commercial Planning & Operations team.
- Set strategic direction for State across all channels for spirits, wines & champagne.
- Contribute to the development of the market AOP and joint executional planning, specifically setting State priorities, channel plans KPI / ROI expectations.
- Contribute to State-level transformation initiatives.
- Ensures execution and compliance of pricing, within guardrails defined by RGM.
- Manage / oversee State A&P, LMF, and S&OP Demand Forecasting within guardrails defined Finance / S&OP.
- Collect State / Channel insights and disseminate them via Field Marketing to support broader planning processes (i.e. channel plans, field marketing, etc.).
- Chains collaboration (if applicable):
- Partner with team on Chain State-level planning, execution, and performance management
- Support National Chains team to maintain positive relationships with Chain distributor personnel and accounts in assigned markets
- Ensure an aligned approach between Chains and non-Chains resourcing, allocations, and growth plans.
- Team leadership, coaching, and development (for direct and indirect reports):
- Overall:
- Drive corporate culture of inclusivity, high accountability, and high performance across team.
- Set consistent performance standards to drive PR USA beating the market and promote the consistent use of management dashboards to drive business decisions and monitor compliance / progress against goals.
- Reinforce ethical operations across team to ensure operation within full legal compliance with state and local regulations.
- For Direct Reports:
- Increase performance impact through clear, strategically aligned objectives and key results (OKRs). Ensure OKRs are meaningful
