Digital Marketing Coordinator

4 weeks ago

Irvine, United States Vista Outdoor Full time

Job Description

This position will report to the Sr. Manager of Digital Marketing and is a hybrid role working 3 days in our Irvine, CA corporate headquarters and 2 days from home.

**Responsibilities**:

- Coordinate timelines, scheduling, and asset requests.
- Assist in new product launch initiatives; including but not limited to coordinating new product digital assets and messaging.
- Monitor and analyze activities to share top stories and develop next level recommendations for content, campaigns, and events.
- Work collaboratively with the marketing team ensuring all written and visual content is on brand; Proofread and edit content to adhere to brand guidelines.
- Monitoring competitor analysis and sharing insights and recommendations that could provide improved program performance.
- Assist pulling relevant campaign data to report on KPIs.
- Stay abreast of digital marketing trends and actively share new insights.
- Develop, execute, and manage SMS marketing strategy for Bell, Giro, Blackburn.
- Create SMS marketing plans, track, and report on progress to plan.
- Coordinate timelines, scheduling, and asset requests.
- Drive SMS experience through partnership for website updates, new pages, and coordination of promotional activities.
- Monitor and analyze activities to share opportunities and develop next level recommendations for SMS content, campaigns, and events.
- Responsible for maintaining the SMS subscriber base and agency partner relationship.
- Follow brand guidelines to ensure all written and visual content is on brand.
- Work collaboratively with the marketing team ensuring all written and visual content is on brand; Proofread and edit content to adhere to brand guidelines.
- Monitoring competitor analysis and sharing insights and recommendations that could provide improved program performance.
- Manage SMS key initiatives tracker and coordination of communications.
- QA and optimize SMS campaign experiences.
- Assist pulling relevant campaign data to report on KPIs.
- Stay abreast of trends and actively share new insights.
- Coordinating end-to-end digital projects.
- Work collaboratively with the marketing team ensuring all written and visual content is on brand; Proofread and edit content to adhere to brand guidelines.
- Monitoring competitor analysis and sharing insights and recommendations that could provide improved program performance.

Qualifications:

- Or 2+ years’ experience as a content coordinator, marketing assistant or similar experience.
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
- Experience delivering digital campaigns for consumer products and services.
- Excellent grasp of digital marketing and website KPIs.
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study (marketing, communications, digital, business).
- Master of MS Office Suite including Excel and PowerPoint.
- Experience with Google Analytics, AdWords, ESP platforms and other paid media tools.
- Proven ability in managing multiple tasks effectively and efficiently.
- Ability to convey clear, concise information in verbal, written, digital, and other communication formats.
- Project management experience associated with Interactive Marketing and/or Web projects.
- Quick learner and self-motivated; takes the initiative to complete important assignments and meet deadlines.
- Marketing/Web experience associated with a national-level retailer.
- Practiced in the basics of full-lifecycle marketing initiative management.
- Understanding of retail industry and related retail channels.
- Must be available to work occasional off-hours.
- Must be available during standard business hours.

Pay Range:
$55,400.00 - $83,000.00

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled

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