Digital Marketing Manager
3 weeks ago
**Digital Marketing Manager**
**Location**:
- Nationwide, Remote
We are seeking an experienced and self-driven individual to join our team As a Digital Marketing Manager, you will be responsible for developing and implementing new marketing strategies and lead our marketing team by example.
**Role + Responsibilities**
- Set Marketing Goals and Objectives
- Plan, implement and manage marketing strategy
- Contribute to overall growth of the company
- Create visual text and imagery concepts by hand or with the help of computer software
- Communicate ideas that inspire and captivate consumers
- Develop the production design and overall layout for advertisements, magazines, banners, products, brochures, and more
- Design graphics to meet specific promotional and commercial needs like logos, packaging, displays, or imagery for digital and printable products
- Create infographics that make complex ideas more accessible
- Amend designs based on stakeholder and client feedback
- Scan final graphic designs for typos and errors before publishing
- Test graphics across various media
- Decide how images and text work to fit a specific layout and size.
- Responsible for Copywriting function for marketing content
- Responsible to develop and launch Website Development and Maintenance
- Responsible for ensuring ROI in social media strategies
- Review and manage content marketing strategy
- Design, plan and execute effective marketing campaigns
- Participate in annual budgeting exercise
- Determine KPIs for the marketing department
- Track KPIs on a regular basis and present reports
- Work with Sales and Development and Customer Success Teams
- Create and present the annual marketing plan and strategy
- Leverage data and reports to make evidence-based decisions
- Analyze company’s marketing strategy and suggest improvements
- Stay up-to-date with the latest technology
- Stay up-to-date with the latest best practices
- Attend marketing conferences and educational programs
**Requirements**:
- 5-10 years in Marketing
- Customer-centric
- Hands-on expertise with CRM (HubSpot) and SEO tools (i.e., Google Analytics, Google AdWords)
- Expertise in Social Media Management and Optimization
- Expertise in Website Development and Maintenance
- In-depth knowledge of Big Data Analysis
- Strong analytical skills and data-driven thinking
- Ability to product and present reports
- Ability to manage Marketing Department
- Excellent organizational and time management skills
- Communication and interpersonal skills
- Excellent presentation skills
**Qualifications**
- Masters in Marketing, Management or similar relevant field
- Additional Marketing certifications are a plus
- Proficient in SQL
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Expertise in ERP (Infor)
- Experience in building eCommerce and promoting company products through platform
- Self-motivated, determined and committed
- Highly creative with experience in identifying target audiences and creating innovative digital campaigns that engage, inform and motivate
- Healthcare Industry is a plus
Pay: From $65,000.00 per year
**Benefits**:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Ability to Relocate:
- Philadelphia, PA: Relocate before starting work (required)
Work Location: In person
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