Urban Outfitters Manager of Digital Marketing

3 weeks ago

Philadelphia, United States Urban Outfitters Full time

Role Summary:
Role Responsibilities:

- Strategic Planning: Develop and implement comprehensive strategies for both paid and organic search initiatives, aligned with Urban Outfitters' overall marketing objectives and brand identity.
- Paid Search Campaign Management: Oversee the execution of paid search campaigns across various platforms such as Google Ads and Microsoft Advertising, ensuring optimal performance in terms of traffic, conversions, and ROI.
- Organic Search Optimization: Lead efforts to improve organic search visibility through SEO best practices, including keyword research, on-page optimization, and content strategy development.
- Programmatic Media Management: Manage programmatic media channels, including DSPs and ad exchanges, to enhance brand awareness, customer acquisition, and revenue growth through targeted advertising campaigns.
- Performance Analysis: Utilize data analytics tools such as Google Analytics, SEMrush, and proprietary platforms to analyze campaign performance, identify trends, and generate actionable insights for continuous optimization.
- Collaboration and Communication: Foster collaboration with cross-functional teams including marketing, merchandising, and creative departments to ensure alignment and integration of digital marketing efforts with overall brand initiatives.
- Vendor and Partner Management: Liaise with external partners, agencies, and vendors to negotiate contracts, monitor performance, and ensure the successful execution of digital marketing campaigns.
- Budget Management: Responsible for managing the digital marketing budget allocated for search initiatives, ensuring efficient allocation of resources to maximize ROI.
- Stay Updated with Industry Trends: Keep abreast of industry trends, emerging technologies, and best practices in digital marketing, search engine optimization, and programmatic media buying to drive innovation and maintain competitive advantage.
- Reporting and Documentation: Prepare regular reports and presentations to communicate key performance metrics, insights, and recommendations to stakeholders, senior management, and other relevant parties.

Role Qualifications:

- Bachelor’s degree in Marketing, Business, or related field. MBA or advanced degree is a plus.
- Minimum of 5 years of experience in digital marketing with a focus on Paid and Organic Search, preferably in the retail or e-commerce industry.
- Proven track record of managing successful paid search campaigns and driving measurable results in terms of traffic, conversions, and revenue.
- Strong understanding of SEO best practices, search engine algorithms, and keyword research tools.
- Experience with programmatic media buying platforms (e.g., DSPs, ad exchanges) and proficiency in campaign setup, optimization, and performance analysis.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions to optimize marketing strategies.
- Excellent communication and collaboration skills with the ability to effectively liaise with internal teams and external partners.
- Detail-oriented with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
- Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Microsoft Advertising, SEMrush, etc.
- Passion for retail, fashion, and youth culture with a keen understanding of Urban Outfitters’ brand and target audience.
- #LI-BL1The Perks:
EEO Statement:

  • Urban Outfitters Assistant Buyer

    7 days ago

    Philadelphia, United States Urban Outfitters Full time

    Role Summary: Urban Outfitters is looking for a Buying Assistant who is responsible for assisting the buyer to create an exciting and timely product assortment for the retail and direct businesses that meet or exceed the sales volume and profit for the department. Role Responsibilities: - Supporting the daily operations within designated buying area and...

  • Ecommerce Digital Retail Performance Coach

    2 weeks ago

    Philadelphia, United States Shift Digital Full time

    ** Ecommerce Digital Retail Performance Coach - Toyota** Philadelphia Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales...

  • Digital Marketing Specialist- Email Marketing

    4 days ago

    Philadelphia, United States TransPerfect Full time

    TransPerfect’s Marketing team is hiring for a full-time, permanent Digital Marketing Specialist to help supercharge the company’s digital marketing programs. This role will have you working in many areas of digital marketing, but with a concentrated focus on our email strategy and campaigns.If that person is you, then you can expect to jump in with our...

  • Digital Marketing Assistant

    1 week ago

    Philadelphia, United States St. Clair County Community College Full time

    Ballard Spahr has a terrific opportunity for a detail-oriented Digital Marketing Assistant with excellent research and analytical skills to join our marketing team in the Philadelphia office. As part of a small, hands-on collaborative team reporting to the Marketing Technology Manager, this position is responsible for: administering web-based marketing...

  • Senior Digital Media Manager

    4 weeks ago

    Philadelphia, United States RIT Solutions, Inc. Full time

    Senior Digital Media Manager Covering Mat Leave but nothing promising on conversion Media planners own specific personas Building and optimizing facebook, google campaigns. Working with creative team, campaign managers, Ideal candidate Working with multiple teams, data driven decision Should be collaborative, proactive, work with cross functional team...

  • eCommerce Marketing Manager

    3 weeks ago

    Philadelphia, United States HHM Hotels - FieldRegional Full time

    Overview: Opportunity: eCommerce & Digital Marketing Manager The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio. Your Growth Path eCommerce & Digital Marketing Manager - Senior eCommerce &...

  • eCommerce Marketing Manager

    1 month ago

    Philadelphia, Pennsylvania, United States HHM Hotels Full time

    OverviewOpportunity: eCommerce & Digital Marketing ManagerThe Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio. Your Growth PatheCommerce & Digital Marketing Manager - Senior eCommerce & Digital...

  • eCommerce Marketing Manager

    1 month ago

    Philadelphia, United States HHM Hotels Full time

    Overview Opportunity: eCommerce & Digital Marketing Manager The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio.  Your  Growth Path eCommerce & Digital Marketing Manager - Senior eCommerce...

  • Senior Digital Media Manager

    6 days ago

    Philadelphia, United States RIT Solutions, Inc. Full time

    Senior Digital Media Manager Covering Mat Leave but nothing promising on conversion Media planners own specific personas Building and optimizing facebook, google campaigns. Working with creative team, campaign managers, Ideal candidate Working with multiple teams, data driven decision Should be collaborative, proactive, work with cross functional team...

  • Senior Digital Media Manager

    2 days ago

    Philadelphia, United States Expert In Recruitment Solutions Full time

    Senior Digital Media Manager Covering Mat Leave but nothing promising on conversion Media planners own specific personas Building and optimizing facebook, google campaigns. Working with creative team, campaign managers, Ideal candidate Working with multiple teams, data driven decision Should be collaborative, proactive, work with cross functional team...

  • eCommerce Marketing Manager

    2 weeks ago

    Philadelphia, United States HHM Hotels (Philadelphia Corporate) Full time

    Overview: Opportunity: eCommerce & Digital Marketing Manager The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio. Your Growth Path eCommerce & Digital Marketing Manager - Senior eCommerce &...

  • eCommerce Marketing Manager

    1 month ago

    Philadelphia, United States HHM Hotels Full time

    Overview Opportunity: eCommerce & Digital Marketing Manager The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio.  Your  Growth Path eCommerce & Digital Marketing Manager - Senior eCommerce...

  • eCommerce Marketing Manager

    3 weeks ago

    Philadelphia, Pennsylvania, United States HHM Hotels Full time

    OverviewOpportunity: eCommerce & Digital Marketing ManagerThe Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio. Your Growth PatheCommerce & Digital Marketing Manager - Senior eCommerce & Digital...

  • eCommerce Marketing Manager

    3 weeks ago

    Philadelphia, United States HHM Hotels Full time

    DescriptionOpportunity: eCommerce & Digital Marketing Manager The Marketing Manager is responsible for the day-to-day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio. ResponsibilitiesYour Focus •Manage and drive overall digital marketing...

  • Vice President Of Marketing

    1 week ago

    Philadelphia, United States HHM Hotels Full time

    Opportunity: Vice President of Marketing Based in our Philadelphia headquarters and reporting to the Chief Operating Officer (COO), the VP of Marketing will lead a team of talented specialists in the development and execution of strategic marketing plans to maximize revenues through direct sales, marketing, e-Commerce channels, public relations, and...

  • Digital Marketing Client Success Specialist

    4 weeks ago

    Philadelphia, United States SMB Team Full time

    Job DescriptionJob DescriptionDo you love working with digital marketing clients to help them get real results? Do you have a confident personality that allows you to make strong, positive connections with clients quickly? If you answered "yes" to these questions, keep reading. The SMB Team is the fastest-growing digital marketing and coaching business for...

  • Vice President Of Marketing

    2 weeks ago

    Philadelphia, Pennsylvania, United States HHM Hotels Full time

    Opportunity: Vice President of Marketing Based in our Philadelphia headquarters and reporting to the Chief Operating Officer (COO), the VP of Marketing will lead a team of talented specialists in the development and execution of strategic marketing plans to maximize revenues through direct sales, marketing, e-Commerce channels, public relations, and...

  • Vice President Of Marketing

    4 weeks ago

    Philadelphia, Pennsylvania, United States HHM Hotels Full time

    Opportunity: Vice President of Marketing HHM Hotels is a leading hotel management and investment company with a portfolio of over 240 hotels and resorts spanning North America. We take pride in operating over 50 independent luxury and lifestyle hotels as well as premium branded hotels in urban and resort markets for sophisticated investors, including private...

  • eCommerce Marketing Manager

    4 weeks ago

    Philadelphia, Pennsylvania, United States HHM Hotels - FieldRegional Full time

    Overview: Opportunity: eCommerce & Digital Marketing Manager The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio.  Your  Growth Path eCommerce & Digital Marketing Manager - Senior...

  • Digital Marketing Sales Executive

    4 weeks ago

    Philadelphia, United States SMB Team Full time

    Job DescriptionJob DescriptionAre you someone who consistently finds yourself at the top of the sales charts? Do you need a new challenge that comes with great rewards for your success? If you answered "yes" to both of these questions, keep reading. The SMB Team is the fastest-growing digital marketing and coaching business for attorneys nationwide and we...