Account Director

3 weeks ago

Austin, United States Adlucent Full time

**Account Director**

Adlucent is looking for its next great Account Director to drive team and client success. Account Directors have a leadership role leading a squad, responsible for overseeing and optimizing multiple client accounts and account teams. Account Directors are considered the CEO of their book of business and are responsible for retaining clients, identifying risks and upsell opportunities. The primary responsibility of Account Directors is to ensure our client relationships are prosperous and to have a good pulse on strengths, risks, opportunities and threats.

**About the role**:
**Client Relationship Ownership**
- Strategic Partnership: Serve as the main point of contact between the agency and the client, building and maintaining strong relationships.
- Consultation: Provide strategic marketing advice to clients, understanding their business objectives and translating these into digital marketing strategies.
- Account Expansion: Look for opportunities to grow existing client accounts through additional services and offerings.

**Account Oversight**
- Objective Setting: Work closely with clients to understand and define their key business objectives and translate them into measurable goals.
- KPI Monitoring: Regularly track (KPIs) to ensure campaigns are aligned with client objectives.
- Proactive Management: Identify any potential risks or issues that could impact account performance or client satisfaction and take immediate corrective action.

**Team Leadership**
- Team Coordination: Oversee and direct the work of Account Supervisors, Account Managers, and other team members.
- Talent Development: Foster the growth of team members through mentorship and coaching.
- Team Assignments: Ensure the right team members are allocated to specific tasks and projects, maximizing efficiency and utilization.

**Key Responsibilities (Client & Performance Management)**:

- Client Management: Serve a point of escalation and have a solid understanding of client’s expectations and needs.
- Strategy Development: Collaborate with clients to develop advanced paid search strategies aligned with their business goals, including budget allocation, audience targeting, and campaign structure.
- Team Leadership: Provide guidance, mentorship, and support to Account Supervisors, assisting in their professional development and growth.
- Performance Analysis: Utilize advanced analytics and reporting tools to assess campaign performance, providing clients with insights and recommendations for improvement.
- How to recognize performance declines and trends worth escalating (good or bad)
- Process for monitoring account performance effectively
- Ability to audit and brainstorm on any account, and make recommendations for improvement.
- Ability to prioritize those activities that will make the biggest impact and form an action plan.
- Budget Allocation: Manage budgets effectively to ensure optimal utilization of clients' advertising spend across platforms such as Google Ads, Bing Ads, and others.
- Strategic Planning: Stay at the forefront of industry trends and emerging technologies, integrating new strategies and tactics to maintain a competitive edge.
- Client Reporting: Generate comprehensive reports summarizing campaign performance and present findings to clients, highlighting key achievements and areas for growth.
- Quality Control: Ensure adherence to best practices and compliance with industry standards, maintaining the highest level of quality in all campaigns.

**Key Responsibilities (People Management)**
- Team Leadership: Provide clear direction, vision, and goals to team members, including motivating and inspiring the team to achieve their best performance and fostering a positive and inclusive team culture.
- Performance Management: Set clear performance expectations and KPIs for team members. Conduct regular performance reviews and provide constructive feedback. Recognize and reward high performance and address performance issues promptly.
- Communication:

- Maintain open and transparent communication within the team and with upper management.
- Act as a bridge between the team and higher levels of the organization.
- Ensure that team members are well-informed about company goals and changes.
- Coaching and Development:

- Identify team members' strengths and areas for growth.
- Provide coaching and mentorship to help team members develop their skills and careers.
- Support learning and development opportunities for the team.
- Ensure Performance Reviews are thoughtfully conducted, constructive, in-depth and delivered on time
- Recruitment and Onboarding:

- Participate in the recruitment process by interviewing and selecting new team members.
- Facilitate smooth onboarding for new hires, ensuring they feel welcome and prepared to succeed.
- Conflict Resolution:

- Address conflicts and interpersonal issues within the team promptly and professionally.
- Mediate disputes and find solutions that promote col

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