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Communications & Email Marketing Manager

3 months ago

Washington, United States Hemophilia Federation of America Full time

**MISSION STATEMENT**:Hemophilia Federation of America is a national nonprofit organization that assists, educates and advocates for the bleeding disorders community.

**HFA VALUES**: Hemophilia Federation of America is a thriving nonprofit organization with a focus on advocating for the community to which it serves. We believe in the following values and look to all employees to act as servant leaders to engage with:

- **Trust **- We are confident in our mission and one another.
- **Integrity **- We are ethical and honest at all times.
- **Community** - We work together to be our best selves.
- **Respect** - We embrace our differences.
- **Creativity** - We seek better ways to achieve results.
- **Flexibility** - We adapt as needed to remain focused on priorities and results.
- **Fun** - We celebrate our success.

**JOB DESCRIPTION**:
The Communications & E-Mail Marketing Manager is responsible for monitoring and creating/editing internal and external communications via the HFA website and other digital and print media. Success in this role requires a positive attitude, a strong work ethic, excellent communication and analytic skills and a high attention to detail.

**RESPONSIBILITIES**:
In this role, the Communications & E-Mail Marketing Manager will act as a project manager to carry out the duties required of the position. These include but are not limited to:

- Trains and reviews the work of other team members as needed; Coordinates work with contractors as needed.
- Creating relevant content and distribute E-Mail Campaigns via Marketing Software (Hubspot)
- Collect data and report results to the VP of Communications, create an action plan as needed.
- Develops and implements communication strategies and marketing plans for programmatic areas, including the creation and development of digital and print media resources.
- Builds national and local brand awareness for the organization’s programs and services.
- Serves as primary contact/liaison for all internal Communications requests, including but not limited to Development and Outreach.
- Manages, writes and edits blogs, articles and magazines as requested.
- Plans, coordinates, and manages all communication needs for digital and in person events (including Symposium).
- Collects, reviews and submits invoices for the Communications Department.
- Tracks, analyzes and presents KPI’s and data for all digital platforms, print platforms & other initiatives.
- Creates creative and appealing content via E-Mail Marketing relevant to the community and other stakeholders.
- Oversees and manage special projects as needed.

**KEY RESULTS**:

- Ensure internal and external communications meet HFA’s mission and purpose
- Evaluate HFA communications, lead continual improvement efforts
- Strive to reach beyond satisfaction to build loyalty and trust within the community Perform communication & marketing related duties to meet or exceed set goals

**QUALIFICATIONS**:

- Self Starter: Highly skilled in proactively researching and creating relevant content with mínimal supervision
- Highly skilled in creative content creation and Copywriting for E-Mail Marketing Campaigns
- 5+ years experience working with an E-Mail Marketing platform - Hubspot preferred (but not required)
- Analytical mindset and ability to create an action plan based on performance metrics and data from Marketing efforts.
- 5 years proven successful experience in a related field
- A bachelor’s degree from an accredited college or university preferred.
- Excellent oral, written and digital media communication skills
- Ability to manage multiple tasks with attention to details
- Excellent organizational and office administration skills
- Demonstrated project management experience, certification a plus
- Possess positive servant leader attitude and team player mentality

**ADDITIONAL QUALIFICATIONS**
- Some evenings, weekends and travel (at least four to five times a year) required.
- Proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint), Windows 7 and above.
- Experience with the bleeding disorders community is a plus.

**BENEFITS AVAILABLE**:

- Health, Dental, and Vision Insurance
- 403(b) Retirement Savings Plan
- Basic Life Insurance
- Short/Long Term Disability Insurance
- Employee Assistance Program (EAP)
- Vacation & Holiday Pay
- Professional Development reimbursement
- Equal Opportunity Employer committed to diversity in the workplace._