Associate Director Digital Strategy

2 weeks ago

Los Angeles, United States Loyola Marymount University Full time

The Associate Director manages, produces, and supports the university's digital strategy and solutions efforts, serving as an essential production resource fully integrated with the broader marketing and communications team. Under the general direction of the Senior Director of Digital Strategy and Solutions, the Associate Director helps ensure brand consistency, mission/DEI alignment, quality assurance, and accessibility of mission-critical digital communications channels and content. The incumbent is a senior technical product owner (CMS) and digital expert who manages the CMS, successfully delivering projects and tasks within established deadlines and budgets. The Associate Director leads a comprehensive portfolio of activities ranging from strategic to tactical, technical to creative, training to production”and in all aspects, ensuring excellence in quality. The position may supervise professional staff, external partners, students, and other resources as assigned.

**Position Specific Responsibilities/Accountabilities**

**_Resource Management _**
- Coach team members to maximize technical and creative productivity and effectiveness. Develop a culture of accountability through evidence-based decision-making, outcomes assessment, and process improvement where individual and team progress, deadlines, and results are regularly evaluated and reported. Assist in supporting and creating the university
- 's strategic digital communications and marketing plan, interpreting key constituent insights, and translating those into compelling, memorable, and distinctive digital experiences. Recommend and implement strategies that influence target audiences, move them to action, and support revenue generation goals. Assist in managing and developing enterprise solutions and tools that support the university
- 's communications, marketing, and external relations objectives, including UX/IA, websites, component design, content management systems, quality assurance tools, accessibility tools, and other digital functionality extensions. Collaborate closely with Information Technology Services to ensure university practices, policies, and methodologies are consistently applied to all systems managed.

**_Technical Knowhow _**

- 's digital media systems as appropriate. Manage digital metrics delivery, analytics tools, and reporting.

**_Digital Production _**
- Own significant projects, establish project requirements, assess team member performance goals, prioritize team requests and workflows, and mitigate risks associated with successful project outcomes.
- Project manage communications and digital marketing initiatives. Provide planning and project coordination services to strategic projects and initiatives. Establish and adhere to formulas, criteria, and standards throughout project implementation. Conducted focus groups, led committee meetings, delivered presentations, deployed surveys, presented statistical analyses, led benchmarking exercises, and provided other measurements to support competitive positioning and data-driven decision-making. Implement the university
- 's quality controls, developing checklists and protocols that systematically and specifically address periodic and special reviews (including, but not limited to, link integrity, SEO, ADA, DEI, and other areas of focus/interest).
- Research and stay abreast of emerging digital media technologies and communications channels. Identify and advocate for opportunities to utilize and enhance digital media projects, improve the digital experience, and better address communications objectives. Provide expertise to clients and projects regarding accessibility, design, and information architecture. Ensure other digital considerations effectively reach the identified target audiences, integrate with the university's marketing and messaging direction, and align with the university
- 's visual identity program. Audit digital media channels and recommend solutions. Devise plans and educate clients regarding alternative approaches and emerging trends.

**_Quality Assurance, Reporting _**
- Manage aspects of quality assurance, search engine optimization, ADA compliance protocols, analytics tool integration and reporting. Develop and support a culture of data measurement metrics to measure the effectiveness of digital media channels, campaigns, and efforts. Provide minimum data collection guidelines, implementation, and training.
- Guide colleagues, content providers, faculty, campus administrators, and freelancers in various topics, including writing styles, design, and functionality. Recommend information architecture approaches and photography selections. Review and audit client copy/design/functionality and report whether objectives are being met.
- Complete other duties and projects as assigned.

**Loyola Marymount University Expectations**

Exhibit behavior that supports the university's mission, vision, and values of the university. Communicate and employ

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