Vice President, North America Marketing

4 weeks ago

New York, United States Computershare Full time

**Location: Hybrid - New York, NY**

This is a hybrid position primarily based in our New York offices. We’re committed to your flexibility and wellbeing and our hybrid strategy currently requires three days a week in the office, giving you the option to work remotely for some of your working week. Find out more about our culture of flexible working.

**We give you a world of potential**

We have an exciting role in our New York offices to join us as a Vice President, Marketing.

The Vice President, Marketing will partner closely with the North American Issuer Services executive team to shape the business strategy and own developing and delivering the marketing strategy that enables achievement of business outcomes. This role will lead a team of marketers that will build and execute on aligned, integrated marketing plans to achieve growth objectives, enable high-quality future and current client engagement and strengthen the Computershare and Georgeson brand in the region.

**A role you will love**

The Vice President, Marketing will report to the Head of Issuer Services marketing with a dotted line to the CEO of the region. This critical role will also partner with relationship management, business development, sales, product, global marketing, revenue management and other key stakeholders to establish relationships with future clients and deepen relationships with current clients, client advisors and industry associations, in support of growth targets.

**Some of your key responsibilities will include**:

- Critical input into and analysis of the North American business strategy, competitive environment, macro-economic factors, market conditions, regulatory environment, client sentiments and target personas to develop and recommend informed strategies and plans to the business
- Works with the global head of issuer services marketing to lead the marketing team to higher performance by adopting advanced marketing frameworks and approaches, improving processes, measurement tools and reporting structures to advance marketing’s performance and contribution to the North American business
- Lead strategic business conversations and workshops; run executive level meetings
- Quickly absorbs business context and needs and offer go-to-market solutions and strategies to address them
- Experience in building marketing operating models and organizations
- Experience leading marketing organizations to higher performance
- Partner with leaders across the business to design an aligned set of strategies, tactics and resources that achieve North American business objectives
- Provide insight and support to executive leadership in North America to inform the identification and development of new offerings (products, solutions or services)
- Understand target buyer needs, market trends and the competitive landscape
- Prioritize and align target audiences across North America, developing effective messaging and building a content architecture across the future and existing client journey
- Collaborate on a sales enablement plan and oversee marketing contributions to enable the future and existing client journey
- Oversee launch planning for new offerings selected for the region
- Oversee marketing resources and external agencies that support the regional delivery
- Provide leadership, direction and mentoring to guide the marketing staff in its day-to-day activities in North America
- Manage the hiring, development, and retention of North American marketing talent Manages a marketing team that is responsible for marketing planning and delivery, including developing and implementing audience-based annual marketing plans that tightly align with business priorities on client growth and acquisition.

**What will you bring to the role?**

The role holder will have over 15 years of financial services or fintech marketing experience, preferably in equities. You will be experienced in the ideation and execution of high-impact marketing campaigns, programs and enablement tools that drive future and current client engagement and deliver measurable results.

You have a strong understanding of how capital markets work and have knowledge of the US and Canada equities markets and have familiarity with the securities laws and regulations.

**Other key skills required for the role include**:

- A Bachelor’s degree in Marketing or relevant qualifications. A Master’s degree would be a plus.
- Well-versed in digital, SEM, product, content, and influencer marketing with knowledge of key content, digital and social metrics, and attention to detail in analyses, deliverables, and communications.
- You will have people management experience including attracting and developing talent. Additionally, you will have management responsibility for marketers in their region. The role requires proven experience in leading a team across different functions, with the ability to motivate support and develop others.
- Ability to deliver with executive-lev

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